A bog standard Audi RS7 Sportback with a 552hp (560PS) twin-turbo V8 will cost you $104,900, plus $895 for destination and delivery (D&H) fees. For the new “exclusive” RS7 Dynamic Edition with the same 552hp 4.0-liter unit that debuts this week at the New York Auto Show, Audi commands no less than $146,045, again without D&H. So what gives?

Well, that’s the price you pay for styling individuality plus the RS sport suspension with Dynamic Ride Control (DRC) instead of the adaptive air suspension, and a sports exhaust.

On the outside, what you get are 21-inch Gloss Black wheels, Tornado Red brake calipers, a quattro grille, and a carbon fiber package comprising a front splitter, rear diffuser, front bumper trims, and mirror caps. There are four colors to choose from, named Ibis White, Suzuka Gray metallic, Daytona Gray pearl and Phantom Black pearl.

Interior highlights include Black Valcona leather sport seats with an RS specific honeycomb stitch in Crimson Red that matches the color of the safety belts. The same style stitching is also found on the dashboard, gear shifter boot, center and door armrests as well as along the center console. Carbon fiber inlays complete the changes inside.

“The Audi exclusive RS 7 dynamic edition exemplifies just some of the personalization options that are possible through our Audi exclusive program”, commented Filip Brabec, Director of Product Planning, Audi of America. “The combination of our most powerful RS model ever and the added customized elements make this a truly special car to drive and to behold.”

Feel free to voice your thoughts about this edition and whether it justifies the $41,145 premium over the standard RS7 in the comments box.

By John Halas

PHOTO GALLERY

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