Dodge Offers 1-Year Lease for 2014 Charger, Challenger with the Option to Swap for 2015MYs

One of the problems that automakers face with the motor show debut of a new model is what happens to the current iteration on dealer lots – usually, they end up offering hefty incentives until the market introduction of its replacement, but sometimes, that’s not enough to lure in buyers who prefer to wait for the new model.

The Chrysler Group’s Dodge division has come up with a fresh solution to this problem that it will test with the 2014 Charger and Challenger, the redesigned 2015MY replacements of which will be introduced this Wednesday at the New York Auto Show.

The program is dubbed “Double-Up” and in short, it allows customers to lease a 2014 Charger or Challenger for 12 months, and then come back and move into a similarly priced new 2015 Charger or Challenger with the same lease payment. The program excludes the Charger SE and SRT and the Challenger SRT.

“If you have your eye on a new Challenger or Charger, there’s no need to wait for the new models to arrive,” said Tim Kuniskis, Dodge Brand President and CEO, Chrysler Group LLC. “The Dodge Double-Up program lets you drive today’s Charger or Challenger and trade to the 2015 with no increase in payment. This is our way of thanking our loyal Charger and Challenger customers, and extending this offer to any new customers longing to get into one of these iconic muscle cars.”

Dodge says the new program will be offered through end of August 2014. When the 12-month lease is over, customers move into a 36-month lease with no additional down payment on the 2015MY (you can opt for either model, regardless of your initial choice). According to Dodge, “if customers choose to purchase the 2015 model, they will receive $1,000 bonus cash toward the purchase of the vehicle”.

By John Halas

PHOTO GALLERY

2014 Dodge Challenger 100th Anniversary Edition2014 Dodge Challenger 100th Anniversary Edition2014 Dodge Challenger 100th Anniversary Edition2014 Dodge Challenger 100th Anniversary Edition2014 Dodge Challenger 100th Anniversary Edition2014 Dodge Challenger 100th Anniversary Edition2014 Dodge Challenger 100th Anniversary Edition2014 Dodge Charger 100th Anniversary Edition with 2014 Dodge Challenger 100th Anniversary Edition2014 Dodge Charger 100th Anniversary Edition2014 Dodge Charger 100th Anniversary Edition2014 Dodge Charger 100th Anniversary Edition2014 Dodge Charger 100th Anniversary Edition2014 Dodge Charger 100th Anniversary Edition2014 Dodge Charger 100th Anniversary Edition2014 Dodge Charger 100th Anniversary Edition2014 Dodge Charger 100th Anniversary Edition

Upcoming BMW X6M Flexes Its Muscles In Public For The First Time

It’s the first time the next-generation X6M has been spotted during testing.

Peugeot e-Legend Concept Takes Retro Design Into The Future In Paris

The classic Peugeot 504 lends stylistic inspiration to a futuristic electric autonomous coupe concept.

2019 Skoda Kodiaq RS Looks Mean In New Teaser Sketches

We finally get to see how the Kodiaq RS’ sporty bits come together to form the big picture.

Old Mazda Sedan Goes Down The Subway After Intersection Crash

Its driver run a red light, was (reportedly) intoxicated and didn’t have a driving license .

Try Not To Cringe As A Porsche 911 GT3 Burns To A Crisp

Shortly before the fire erupted and engulfed the car, smoke started coming out of the engine bay.

2015 LaFerrari Fails To Sell On Online Auction Despite $3.1 Million Bid

This example has just 95 miles on the clock, and since LaFerrari prices have skyrocketed, this simply wasn’t enough.

No, That’s Not A Pink 750Li; It’s A Rose Quartz One In BMW Individual-Speak

It’s nice to see that you can have your 7-Series in any color you’d like, though this is a bit too much for us.

Mercedes-AMG Project One Begins Testing, Has An Unmistakable F1 Sound

The upcoming Project will have a top speed in excess of 217 mph.

Porsche 911 Turbo (992) Runs At The ‘Ring With Huge Rear Wing

The next 911 Turbo will be more aggressive than the current model, and could have as much as 650 hp.

Toyota Might Be Working On A Hot Century GRMN

A performance-oriented Toyota Century is a bizarre idea, but also pretty interesting.