From Lamborghini to Porsche and Ferrari, and from Bentley to Aston Martin and Mercedes-tuning specialist Carlsson, Europe’s premium carmakers are scrambling to feed China’s voracious appetite for everything exotic and special from the West.
BMW has long catered to the needs of the country’s nouveau riche with special editions like, the 7-Series Steinway & Sons Piano Limited Edition, the M3 Coupe SE and Carbon Fiber, and more recently, the half-a-million dollar M6 Gran Coupe.
At this month’s Beijing International Automotive Exhibition (from April 20 to 29), BMW will serve another limited-run 7-Series to Chinese clients named the “Horse Edition”, which it says, “comes with exclusive BMW Individual paint finishes and sporty M equipment packages augmented by high-class interior details”.
Built on the long-wheelbase, all-wheel drive 740Li xDrive, the Horse Edition is offered with the regularly available Black Sapphire metallic as well as a choice of three Individual metallic paint finishes named Ruby Black (pictured), Citrine Black and Moonstone.
Standard Adaptive LED headlamps and the M Sport package with an aerodynamic kit, Shadowline exterior trim, and 19-inch M alloy wheels, plus a chrome strip at the rear with “Limited Edition” lettering, round out the exterior upgrades.
Inside, there’s an M leather steering wheel, Individual roof liner in Anthracite, and Comfort seats with ventilation for all, massage function for the rear, and badges in the form of a horse on the front head-rests.
By John Halas