And here ladies and gents, is possibly the best automotive-related billboard we’ve seen this year, courtesy of Jaguar and the F-Type Coupe.
Some may disagree with Jaguar’s raw, tongue-in-cheek marketing and social media campaign bundled under the “Good to be bad” theme, especially when it points fingers at the competition (even here at Carscoops), but personally, I find it immensely refreshing and effective. You could say it makes Jaguar a whole lot more likeable among a younger audience.
It’s what the brand needs to convey the message about its business as it continues to reinvent and reimagine itself in a 21st century world cripplingly dominated by German premium brands.
If Maserati, another brand that is trying to repositioning itself in today’s automotive landscape, was canny, it would have played along to Jaguar’s tune when the Brits cheekily provoked the Italians back in February – rest assured, the internet loves these battles and it would have benefited both marques.
By John Halas
Photo Credits: Jaames08/Twitter
— James™ (@Jaames08) April 8, 2014