Peugeot has been absent from the US since 1991, and the last car they sold there was the classy-looking and well-proportioned 405 sedan which was made available for about three years before it was phased out. It wasn’t an exciting car per se, but at least they even brought over one fifth of the entire 25,000 production run of the sporty Mi16 model (pictured below); you can pick one up today for under $5,000.
Now, we hear from Edmunds that the manufacturer represented by the lion crest is reportedly plotting its return.
The source report goes even further, reading that it’s not only Peugeot that could make it back to the US, but also Citroen and the group’s posh brand, DS. It’s presented as part of new CEO Carlos Tavares’ plan to alter PSA so that it will be able to “operate anywhere in the world.”
Apparently, there are four goals that the manufacturer needs to strike out before it can be viable Stateside: establishing a three-brand portfolio, shrinking the range from 45 to 26 models, encouraging growth around the world and increasing its manufacturing efficiency.
It’s expected that if all goes to plan, the years 2017-2018 will mark the conclusion of the four step plan mentioned above. Only after that will the group be able to make a viable return.
By Andrei Nedelea