2015 Mazda MX-5 Miata 25th Anniversary Edition Sold Out in 10 Minutes in the U.S.

At the New York Auto Show last month, Mazda launched the MX-5 Miata 25th Anniversary Edition and announced that only 100 units would be available in the States. Those were obviously not enough for the big fan base that the little roadster has in the country, as the limited run was sold out in just 10 minutes.

“It is no secret the MX-5 Miata 25th Anniversary Edition is a specially-crafted ‘Thank you’ to every MX-5 fan – former, current and hopefully future,” said Jim O’Sullivan, president and CEO, Mazda North American Operations (MNAO).

“The enthusiasm surrounding the MX-5 since its debut in 1989 has been nothing short of phenomenal, and we sincerely appreciate every single person that has experienced the absolute joy of driving in an MX-5 – whether behind the wheel or as a passenger. Since day one, this vehicle has been a true driver’s car and we hope to continue to build upon its dynamic legacy for generations to come,” he added.

250 registrants accessed the 25th anniversary pre-order microsite, only the first 100 of which were given the opportunity to pre-order an anniversary model. The MX-5 Miata 25th Anniversary Edition will arrive in dealerships beginning late summer, as will the rest of the 2015 model-year lineup.

Pricing for the limited edition model starts at $32,205 (excluding a $795 destination charge) for vehicles equipped with a six-speed manual transmission. Automatic models start at $32,655. All anniversary models are equipped with a Power-Retractable Hard Top and owners will each receive a custom-crafted Tourneau watch and display winder box with MX-5 and 25th Anniversary logos.

By Dan Mihalascu



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