The term trademark apparently doesn’t have sufficient meaning by itself, for certain products, which is why we now have what are called non-conventional ones. These can be single color trademarks, motion trademarks, sound, smell, holograms and shapes or three-dimensional ones, as well.
The latter category will soon deservedly gain an iconic shape, which you probably already know and are conscious of, even without being fully aware of it – the unmistakable outline of the Honda Super Cub scooter, of which they’ve sold over 87 million units world-wide since it was introduced, in 1958.
Go to any Asian country that prefers two wheels to four and you’ll start seeing dozens of them right away. It’s everywhere, being manufactured at no fewer than 15 different locations, in 14 different countries – Honda doesn’t mess around…
Check out the (old) Discovery Channel video excerpt posted below for additional background on the Cub.
By Andrei Nedelea