Hyundai Banks on Fifa World Cup Popularity with New Go! Editions of i30 and ix35

What do the new Hyundai i30 compact hatch and ix35 compact SUV “Go!” Editions have to do with the 2014 FIFA World Cup that will be held in Brazil later this summer? Well, besides being tied to the games through Hyundai’s press release and marketing campaign, nothing else.

The Go! editions of the two cars will be available in limited numbers in the UK and will bring enhanced specification. Both models feature “Go!” badges and dark exterior trim accents, with the i30 available in Creamy White, Sleek Silver and Steel Grey colors, and the ix35, in Creamy White and Phantom Black.

The ix35 is offered with Hyundai’s 1.7-liter CRDi diesel engine paired to a six-speed manual driving the front wheels only, with the Go! said to add more than £1,500 of equipment over the SE model on which it is based for a £650 premium. Added features include 18-inch alloy wheels, panorama sunroof and privacy glass.

There’s also the ix35 Go! SE based on the ix35 Premium Panorama that adds heated steering wheel, front parking sensors and Tyre Pressure Monitoring System with individual low tyre pressure warning, with the Koreans stating that it is priced “at £650 less than the model on which it is based, while adding more than £800 in specification”.

Hyundai plans to offer 550 units of the ix35 Go! priced at £20,750 OTR and 150 units of the ix35 Go! SE priced at £23,000 OTR.

Moving on to the hatch, the i30 Go! SE is available on the 1.4 100PS petrol and the 1.6 CRDi 110PS diesel derivatives, while the Go! SE Panorama is available on the 1.6 120PS Petrol and the 1.6 CRDi 110PS diesel variants, all with a manual gearbox only.

The two Go! editions of the i30 come fitted as standard withy alloy wheels, electric folding black gloss exterior door mirrors with integral LED indicators, privacy glass, anti-trap mechanism on all electric windows and LED tail lights, with the Go! SE Panorama adding a panoramic sunroof and bigger 17-inch alloy wheels. Prices start from £20,750.




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