JLR Announces Special Operations Division for High Performance and Bespoke Vehicles

Jaguar Land Rover Special Operations is the name of a new business division for the British automaker, which will build high specification vehicles including high performance derivatives, ultra luxury products and limited run collector editions, as well as bespoke commissions and an extended choice of color and trim specifications and accessories.

Under the leadership of John Edwards, Jaguar Land Rover Special Operations will also offer heritage products including vehicle recreations, servicing and restorations, the creation and provision of heritage vehicle parts and a new portfolio of branded goods.

The division’s team of designers and engineers will be led by Paul Newsome, Director of Special Vehicle Operations, recently recruited from Williams Advanced Engineering. Using present and future vehicle portfolios as starting points, the team will create halo vehicles ranging from high luxury to extreme performance.

Jaguar Land Rover said it will be investing in a new dedicated Technical Centre, located in the West Midlands area of the UK, close to its current headquarters. A team of 150 Jaguar Land Rover specialists will work there. The facility will feature a customer commissioning suite for bespoke services and premium vehicle personalisation, Formula 1-inspired flexible workshops and a fully automated paint shop.

Additionally, a new heritage vehicle workshop will be created at Browns Lane in Coventry, where the six recently announced lightweight E-Type recreations will be built, along with future projects of the Jaguar Land Rover Special Operations.

By Dan Mihalascu

Note: Jaguar Project 7 concept pictured



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