R.I.P. Hindustan Ambassador: Born Cowley, Oxford 1956, Died Uttarpara, India 2014

The Hindustan Ambassador, a rebadged Morris Oxford III, entered Indian production in 1958 and since then it’s been kept on the assembly line pretty much unaltered. Now, after 57 years it’s finally been phased out, as demand for it had plummited in recent years; it’s now left the company looking for alternatives to stay afloat.

A senior official with Hindustan told AFP “work has been suspended indefinitely at the Uttarpara factory. It is being done to ensure the company doesn’t bleed more (money) and to enable us to draw plans for its revival.”

The reasons are dwindling sales and popularity of the model, as well as “very low productivity, growing indiscipline, critical shortage of funds, lack of demand for its core product … and large accumulation of liabilities.”

The influx of cheap but modern vehicles into India has obviously played the biggest part in the Ambassador’s demise. It marks the impending closure of a unique chapter of automotive history, being a classic car that was kept in production long after its usual shelf life had expired: the classic Lada is no more (except for Egypt, where the 2107 is still being built), the Dacia 1410 was phased out in 2004, South Africa no longer makes a Mark II VW Golf (locally called Citi Golf), while Brazil was forced to give up its iconic people’s car, the locally-built Beetle, as well as the Type II van.

A derivative of the Peugeot 405 is still being built in Iran, though, as is the Lada Niva (introduced in 1977) – even the Mercedes G-Wagen could be included in this category; it’s not due for swift replacement, it seems.

By Andrei Nedelea

PHOTO GALLERY

Hindustan-Ambassador-1Hindustan-Ambassador-2Hindustan-Ambassador-3Hindustan-Ambassador-4Hindustan-Ambassador-5

VIDEO

It’s Official: MINI JCW GP And SE To Debut At LA Show On November 20

MINI has chosen to premiere both the 301 HP hot hatch, as well as its electric version, in LA.

Holden’s Auctioning Some Of Its Historic Models Including First 2001 Monaro

The auction includes an assortment of Commodores including a 1995 rally car.

2011 Mercedes S65 AMG Might Just Help You Gain Baller Status

The W211 Mercedes S65 AMG is powered by a twin-turbo V12 that puts out 604 HP and 738 lb-ft of torque.

The 2020 Mercedes-Benz GLS Will Cost You Upwards Of AU$144,600 In Australia

The new Mercedes-Benz GLS is available with two engines.

A 2020 Corvette C8 Just Crashed In Detroit’s First Snowfall

It’s hard to tell if the 2020 Chevrolet Corvette Stingray suffered any significant damage.

New Hyundai Santa Cruz Pickup Truck To Be Produced In Alabama And Go On Sale In 2021

Hyundai will finally start production of the Santa Cruz truck in 2021 .

Ferrari Roma Is A 2+ Coupe With Understated Styling And A 612 HP Turbo V8 (New Photos)

Ferrari’s latest model can rocket from 0-62 mph (that’s 100km/h) in 3.4 seconds.

2020 Toyota Supra Gets Into Apparent Hit And Run With Civic While Trying To Flee Car Meet

As police closed in, the 2020 Supra slammed into a Civic and then took off.

New Delhi Authorities Enforce Driving Restrictions To Reduce Smog

The World Health Organization reported in 2018 that India has the world’s 10 most polluted cities.

VW Begins Expanding Chattanooga Plant, Will Build ID.4 In 2022

The first American-made ID.4s are slated to go into production in 2022.