Ford Is Glad the Explorer Sport Draws Younger and and Richer Customers

Ford is very happy with the people that buy its Explorer Sport, as the range-topping SUV is bringing younger, wealthier and more educated customers into its showrooms.

According to Ford, nearly one-quarter of Ford Explorer Sport buyers are under 35 years old, while 54 percent are 44 or younger. That looks good compared to buyers of standard Ford Explorer models, of which only 3 percent are under 35 and 32 percent are 44 and younger.

Furthermore, 40 percent of Explorer Sport buyers make more than $150,000 a year, compared to 24 percent for the normally aspirated Explorer and 17 percent for the Ford brand overall. As for education, 60 percent of Explorer Sport customers hold a university or graduate degree, compared to 56 percent for Explorer buyers and 46 percent for Ford buyers overall.

The automaker also says 15 percent of Explorer Sport SUVs are bought by customers coming from luxury brands, including Audi, BMW and Mercedes-Benz. The vehicle considered most seriously by these customers before choosing the Explorer Sport is the Jeep Grand Cherokee. The biggest Explorer Sport markets are New York, Los Angeles, Detroit, Dallas, Chicago, Denver and Houston.

So why is it important for Ford to attract younger and richer buyers? Matt Zuehlk, Explorer brand manager, explains. “Younger buyers give automakers a better chance at customer retention, while affluent customers tend to buy highly contented, more expensive vehicles that are typically more profitable.”

The Ford Explorer Sport is powered by a 3.5-liter EcoBoost V6 engine producing 365hp and 350lb-ft (474Nm) of torque. Pricing starts at $43,565, which is significantly more than the base Explorer, priced from $31,495. Despite that, Ford says 90 percent of Explorer Sport sales come with a higher-level trim package that brings the cost to approximately $47,000.

PHOTO GALLERY

GM’s Detroit-Hamtramck Plant Saved By UAW Agreement, Will Reportedly Build An Electric Pickup

The Cadillac CT6 could get a second chance at life.

Polestar To Launch Its First North American Store In Montreal

Polestar will start selling its first standalone electric performance sedan locally in June 2020.

Base Porsche Taycan 4S Configurator Is Live; How Much Would Yours Cost?

The Taycan 4S comes as standard with a 79.2 kWh battery good for 252 miles of range and two motors with up to 563 HP.

Pre-2018 Teslas Can Become Bricked Due To Worn-Out Flash Storage Chips

The sheer amount of logs burns out the chip, resulting in no infotainment, climate control or even charging – and a replacement can cost $5k!.

2021 Volkswagen T7 Multivan Renders Shed New Light On Latest Spy Shots

The next-generation VW T7 Multivan will bring significant changes both on the surface and beneath the skin.

Ford’s Bringing Eight Modified Crossovers And SUVs To SEMA

The company will be showcasing an assortment of Explorers, Escapes and Expeditions.

Is This The 2021 Ford Bronco’s Animation Screen?

Ford ain’t going to be happy about this one, if the Bronco screen animation is legit.

VW Golf Countdown: 1983-1991 Mk2 Became The Evolution Of An Icon

The implementation of AWD, ABS, power steering and others led the Golf Mk2 to new heights.

Bentley Testers Had An Oopsie On The ‘Ring Crashing 2020 Flying Spur Prototype

Accidents happen, especially on the Nordschleife, but one can’t help but feel sorry for this Flying Spur.

2020 Toyota Wildlander Is China’s RAV4 With Half A Lexus Spindle Grille

The new Toyota Wildlander features a new front fascia and slimmer taillights at the rear compared to the RAV4.