Go Ahead, Press Your R Key, Say Honda’s Interactive Ad

The Civic Type R teaser we showed you earlier today was a lead up to a new interactive video that allows users to seamlessly-switch between two films.

Unfortunately, there’s no option to embed the video so you’ll have to visit Honda’s dedicated YouTube page here. Once there, hit play and press the “R” key on your keyboard to see what happens.

The ad dubbed “The Other Side” is a “Yin and Yang” kind of situation with Honda having recorded two videos in the same or similar environments with the same driver, one featuring a regular Civic hatchback in family situations during the day and other, the upcoming Civic Type R in an action-packed adventure at night.

Not bad, Honda, not bad…

Thanks to everyone who sent a tip!

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