The Grand Cherokee SUV (pictured in SRT trim) is the driving force behind Jeep’s significant growth on the UK market. After 13 months of consecutive growth, Jeep has now reached a market share of 0.18 percent, compared to just 0.08 percent in 2013.
For instance, in September, the brand managed to shift 134 percent more cars than in 2013, for a grand total of 762 units. So far in 2014, the year-on-year increase is a still very good 95 percent, the brunt of which came as per an 88 percent rise in Grand Cherokee sales.
You’d expect the company’s suit-types to be really chuffed, and they are. Their leader, Damien Dally, the boss of Jeep UK exclaimed: “The sales figures are fantastic news. We are delighted that more and more people are now turning to Jeep for their new car, and are doing it just as the brand really starts to ramp up its activities in the UK again.”
He also mentions their high hopes for the Renegade crossover, a Fiat-based model about the size of a supermini that’s manufactured in Italy alongside the Fiat 500X. He say’s once that’s added to the range, he’s “confident that these sales figures will continue to climb.”