Toyota Goes Nuts with SEMA Show Concepts

The SEMA Show has always been a handful and this year’s edition is no exception, with Toyota announcing a raft of tuning projects for November’s Las Vegas event.

The Japanese firm’s SEMA booth will host the debuts of both racing and performance studies, including several TRD versions of the 4Runner, Tacoma and Tundra trucks, DUB editions of the Yaris, Camry (no pictures yet) and Sienna minivan, and a West Coast Customs Sienna.

Joining these tuning models is the 2015 Toyota Camry Cup Car that will compete in the NASCAR Sprint Cup Series and the updated FT-1 supercar concept that may or may not hint at a future Supra replacement.

“What better place than SEMA to show the automotive world what our passion for performance looks like,” said Steve Appelbaum, Toyota’s engagement marketing and motorsports national manager. “Toyota is making cars and trucks that inspire creativity amongst the enthusiasts who live and work in the SEMA industry, and we’re so excited to show what that kind of bold imagination can produce with our vehicles.”

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