Raise your hand if you have ever wasted countless hours building cars you’ll probably never end up buying on online configurators. No need to be ashamed, we’ve all been there…

And just to keep old habits going, Volvo is calling you to play around with its newly launched configurator for the 2016 XC90 premium SUV that will have its North American premiere at the LA Auto Show this week.

It comes with all the usual options we’ve come to expect allowing you to choose colors, materials and features to build up your own XC90 as you watch the dollar counter on your right hand side climb north of the $48,900 base MSRP.

You can check out the configurator for yourself here.

H/T to Paul!

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