‘Chevy Guy’ And His ‘Technology And Stuff’ Might Be Worth $3 Million In Promotion For Colorado

Who knew stuttering and forgetting your lines on national television could actually benefit your employer? Or at least get you 15 minutes of fame.

Chevy spokesman Rikk Wilde became a celebrity Wednesday following Game 7 of the World Series when the San Francisco Giants beat the Kansas City Royals.

As he was presenting a 2015 Chevy Colorado to MVP winner Madison Bumgarner of the Giants, he stumbled over his words repeatedly and looked down at his cards. Even then, the most he could say about Chevy’s new truck darling was that it was loaded with “technology and stuff.”

Wilde attributed his nervousness not to Bumgarner’s height, but ESPN anchor Erin Andrews’ attractiveness.

However, Chevy quickly embraced the #TechnologyAndStuff mantra that soon started to explode on social media outlets as Wilde was on TV. And it continued into Thursday, bringing tons of unexpected publicity to the Colorado – and Wilde.

Truck yeah the 2015 #ChevyColorado has awesome #TechnologyAndStuff! You know you want a truck: http://t.co/0NcEoDRSUZ pic.twitter.com/RMiRic8ATF
— Chevy Trucks (@ChevyTrucks) October 30, 2014

According to CNBC, initial estimates for what Chevrolet’s appearance giving away the Colorado to the MVP was worth was pegged at just under $2 million. But now that #ChevyGuy and #Technologyandstuff was trending on Twitter and other social media outlets much of Thursday, the automaker’s product placement may now be worth upwards of $3 million.

It goes without saying that because of this positive public reaction, future Chevys will major on “technology and stuff.”

By Zac Estrada


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