Jaguar Land Rover Will Kick Off Brazilian Production With Discovery Sport

The British are about to get more Brazilian with the newly introduced Land Rover Discovery Sport leading the charge.

Jaguar Land Rover announced Tuesday at the Sao Paulo Motor Show that the Discovery Sport would lead the start of production in 2016 at the new Rio de Janeiro plant. JLR hopes to build 24,000 vehicles for the Brazilian market there, as more of its models are added.

The company, Jaguar in particular, has experienced huge growth in Brazil in the last couple years. They plan to up the dealer count to 50 by March, from 43 at present. As is the case elsewhere in the world, the Range Rover line of SUVs are their top-sellers now.

This new plant is part of a £400 million investment that JLR says will create 400 jobs to start, and possibly employ double that figure by the end of the decade.

By Zac Estrada

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