Social networks such as Facebook is good for interacting with other people, making new friends and discovering old ones but it’s also very good business. Not just for Mark Zuckerberg but for corporations, too.
Mercedes-Benz, for one, is very satisfied with the results of its Facebook page. First of all, it currently has more than 17 million fans, up from 15 million in July. This means that between 1.5 and 2 million new fans are added each quarter.
Of greater importance to the brand is the fact that a recent study carried out by socialBench concerning the third quarter of the year, put Mercedes-Benz in the first place in the “Community Value” category with a value of €7.2 million (US$9.02 million).
The “Community Value” is calculated by measuring the involvement of the fans, especially their interactions. The study, which examined 75 Facebook pages of automotive manufacturers, put Merc’s FB page value way ahead of Aston Martin and Land Rover that followed in second and third place, with €3.48 million (US$4.36 million) and €2.8 million (US$3.5 million) respectively.
“Mercedes-Benz has for years been one of the most active and successful brands on the internet”, said Dr Jens Thiemer, Head of Marketing Communications at Mercedes-Benz Cars. “Extensive online and social media activities are an integral part of our marketing and sales strategy. Our high-grade and creative content is reaching more and more fans and interested individuals around the world, who are intensively using and discussing our offerings as well as commenting on them and sharing them with friends.”
To celebrate surpassing the 17-million fans milestone, MB designers created a wall-mounted tape installation of the new Mercedes-AMG GT sportscar by “taping”. This entails the use of special, black adhesives of varying thicknesses, a method used to easily represent various design views of a product in a 1:1 scale and its making can be viewed at the video right after the jump.