Mini to Stop Production of the Coupe and Roadster Next Year

Various reports have announced it many months ago but only now a Mini official has confirmed that the Coupe and Roadster will be discontinued.

Mini USA product boss Patrick McKenna announced the demise of the two related models which have failed to convince buyers since their launch three year ago. “The Coupe and the Roadster will actually go out of production next year. They’ve run their life cycle,” McKenna told AutoGuide at the LA Auto Show last week.

There is a very thin line between the Mini Hatch and the Coupe, as is between the Convertible and the Roadster. They are very similar cars, with the Coupe and Roadster’s only distinguishing feature being their design, but not necessarily in a good way – just look at the Coupe’s reverse-baseball cap roof.

Besides the design, the Coupe and Roadster are less practical than Mini’s established models and more expensive, which is not exactly a recipe for success. McKenna said the discontinuation of the two models is part of a larger “superhero strategy” that Mini USA is enacting.

The plan is to focus on higher volume models rather than releasing niche offerings, with the new Mini Hardtop 4-door (called the 5-door in Europe) being an example of models to come.

As for the ideas embodied by the Coupe and Roadster, they may be utilized in a new model previewed by the Superleggera Roadster concept, which is reportedly considered for production.

PHOTOS

  • steve

    Good riddance. Instead of wasting your money on these stupid things and yet another 2 seat convertible (to compete against the Miata – are you kidding me?), why don’t you spend your money fixing up the styling of the horribly ugly just-released cars and giving the engine back an oil dipstick for those of us who actually work on our cars. You’ve lost me as a repeat customer to replace my 2003 MCS. Until the cars get back to the 2002-2005 roots, I’ll be looking at a Fiat 500 Abarth. Stop pandering to the people who really want a Golf – leave the smallest MINI as a small car.

    • Vassilis

      Be careful though because the 500 doesn’t drive as good as your S. Not even close. It only looks very nice. The Fiesta ST drives very, very well.

      • steve

        V, thanks for the heads up. I already assumed I’d have to reprise the suspension mods I did on the MINI to improve the Abarth handling. I also think the MultiAir is a much better (simpler) design than the overly complicated Valvetronic engine now in the MINIs. I mean, c’mon, my engine doesn’t have any of that stuff, but gets me acceptable hp and mileage. The dipstick removal is symptomatic to me of the loss of real car guys making decisions at these companies. I have the composite fabrication skills to build a whole new front end to overcome the hideousness, but I’m just going to give up on MINI – they’ve lost what made them great a few years ago. I’ve read that the cars were costly to build and thus had low profits. Well, design better for ease of build, don’t make them even more complicated……..MINI rant over……

  • NG212

    If Mini builds the Superleggera — without making it look terrible in the process — it will be a triumph of design among affordable cars. Much more desirable than these lazy and bizarre designs here.

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