Mitsubishi Wants to Reassure US Buyers About its Future With a…1 Year Old Concept

How can you reassure edgy customers about your brand’s future? Well, introducing something completely new is a good start, but no, Mitsubishi thinks it can keep the flame alive by bringing a one-year-old concept to LA.

The Concept XR-PHEV is the only thing new at Mitsubishi’s Los Angeles Auto Show stand, a study that debuted a year ago at the 2013 Tokyo Motor Show before it visited Europe and the Geneva show in March.

That makes it, literally and metaphorically, last year’s news in the auto industry and the internet, but Mitsubishi disagrees.

“We brought the Concept XR-PHEV to LA so that we could talk about our new design direction and how future products will be taking clues from its dynamic lines,” said Mitsubishi North America boss, Don Swearingen. “We also brought it to LA to reinforce the message that Mitsubishi is here to stay in the United States. As we regrow the brand we will introduce new models while updating existing ones, creating a new look and a new value proposition for the brand.”

Are you reassured for Mitsubishi’s future now?

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