Volvo Trucks’ to Challenge Koenigsegg One:1 in New Spot

Over the past year, Volvo Trucks has unleashed a very successful marketing campaign to highlight the brand’s new technologies with a series of entertaining spots that often put automakers’ ads to shame.

These have included the widely acclaimed “The Epic Split” starring Jean-Claude Van Damme, “The Hamster Stunt” and “The Casino” prank.

On November 11, 2014, it will release a new spot named “Volvo Trucks vs Koenigsegg” in which motoring journalist and presenter of the British TV series Fifth Gear, Tiff Needell, will get behind the wheel of a Volvo FH truck and race a Koenigsegg One:1 at the Ring Knutstorp track in southern Sweden.

The goal here is to present Volvo Truck’s new “sports car technology-based” I-Shift Dual Clutch transmission to the test against one of the world’s fastest supercars.

“Matching a Volvo FH against Koenigsegg One:1 is the perfect challenge to see if our newly launched I-Shift Dual Clutch transmission lives up to expectations in terms of driveability and driving comfort that comes with seamless gear shifting,” says Per Nilsson, PR Director at Volvo Trucks.

Watch the teaser spot right below the jump.

Photo Gallery

Video

Je Design Bumps Cupra Ateca To 355 HP For The Price Of A Supermini

The pack for the Cupra Ateca includes an extra 59 HP, sporty exterior upgrades and new wheels.

France Will Invest $790 Million In Battery Industry To Reduce Reliance On China

President Emmanuel Macron is wary of trade wars and wants the French industry to become independent .

Mercedes To Expand Plug-In Hybrid Range To 10 Models By End Of This Year

Models like the A-Class, the GLC, the GLE, and more will get a PHEV powertrain option within 2019.

Vicious Texas Drainage Holes Still Claim SUVs, Trucks And Amazon Vans

These holes have been a hazard for quite some time, but local authorities haven’t gotten around to fixing them.

Should Kahn Build A Pink Lamborghini Urus Or Go For Purple?

Kahn’s founder took to social media to ask whether they should go ahead with the pink Urus project.

Woman Who Can’t Get A Deal On New Car Gets Free Scion From A Total Stranger

The woman could believe this random act of kindness.

2019 Chevy Silverado Is The First-Ever Truck To Pace Daytona 500

Dale Earnhardt Jr. will lead the pack driving a bone-stock Silverado powered by a 420hp V8.

2020 Kia Soul EV Gets 243-Mile Range Rating From EPA

The 2020 Kia Soul EV beats most of its rivals, like the Nissan Leaf E+ and Chevy Bolt.

Would You Pay $55,000 For This Well-Kept 1991 BMW M5?

The car is finished in Brilliant Red and has a grey leather interior with the optional Executive Seating package.

Tire Shop Totals Couple’s BMW, Still Forces Them To Pay

After totaling the car, the shop demanded the owner pay them nearly $1,400.