As a manufacturer that’s committed to providing a stylish image, high tech and good value, Renault has a tough challenge ahead, especially in Europe. In recent years, it’s relied on Dacia to break into new markets and expand sales, but what will it do in the coming years in order to maintain its current position and/or expand on it?
Auto Motor und Sport sat down with the company CEO, Stefan Müller, and got some bits of information on the brand’s future strategy. Firstly, they will be bringing out all-new Laguna and Megane models (both desperately needed), and won’t shift their focus from pure EVs to hybrids and plug-ins.
We also learn that they will also be launching crossover models that are completely new, with no predecessors.
That’s it in a nutshell, but it’s not as simple as that, since the market has proved unpredictable in the past.
Renault wants to differentiate itself from the competition through the design of its cars (both inside and out), a trait we’ve certainly seen in the brand’s latest model, the concept-like new Espace (pictured).
As for Dacia, the focus within the company will be to preserve its values. The idea is to be able to keep producing the cars at lower and lower cost so as to be able to sell it at a competitive price. This is apparently still the biggest challenge, and we can certainly understand why, now that other manufacturers are going down the value-for-money route more than they used to as a direct response.