Audi Badly Wants Q2 and Q4 Names from Fiat, Italians Say No

It’s no secret that Audi wants to build as many SUV models as possible, having already launched the Q3, Q5 and Q7 and preparing to bring a Q1 to market in the near future as well.

But it appears that the Germans are running out of naming options, as the rights for the Q2 and Q4 nameplates belong to Fiat. You probably remember that Alfa Romeo used the Q2 and Q4 badges to designate its two- and four-wheel drive models such as the 159 Q4.

And although they’re not using the nameplates at the moment, the Italians are reportedly refusing to allow Audi to do it. The Germans have approached Fiat Chrysler Automobiles about this issue, but the response was not the one they hoped for. Fiat says Alfa Romeo got the Q2 and Q4 names first, and it’s hard to argue with that.

“In an ideal world, Q1 would be reserved for an even smaller crossover derived from the next A1. The Q4 suffix would come handy to fill the void between Q3 and Q5,” a source from Ingolstadt told CAR Magazine.

But we’re not living in an ideal world, are we? Apparently, FCA CEO Sergio Marchionne hasn’t forgotten VW Group’s attempts to buy Alfa Romeo and wants to pay the Germans back. Or maybe he simply wants to use this issue as leverage for whatever he might want from the VW Group.

Meanwhile, Audi is in a dilemma, as the upcoming Q1 baby SUV should be called Q2 under the brand’s logical nomenclature. Since that car is less than two years away from launch, Audi bosses need all the help they can get to convince Marchionne to let go off the Q2 badge without a fight.

PHOTOS

Bone-Stock 2020 Ford Mustang Shelby GT500 Does The Quarter-Mile In…?

Dodge Redeyes and Camaro ZL1s you’d better watch out; the new Mustang Shelby GT500 is out to get you.

Modified Nissan Skyline Has Stunning Infinity Mirror Taillights

This Skyline in no GT-R, but it will dazzle you with its infinity mirror taillights that can also be remotely controlled .

One Owner 2000 Honda S2000 Is A Modern Classic With A Fresh Engine

Although this S2000 has 26,000 miles on the odo, the engine was replaced 4,000 miles ago.

BMW M2 Competition Proves Its Mettle At The Track

The BMW M2 Competition is powered by a twin-turbo 3.0-liter inline-six with 405 HP.

Tesla Cybertruck Styling Sort Of Works On A Two-Door Sports Car

In reality, Tesla’s idea of a sports car is something a lot prettier, like the upcoming Roadster.

BMW Drive Recorder Turns Surround-View Cameras Into Dashcams

The BMW Drive Recorder also automatically saves 40 seconds of footage in the case of a crash .

Driven: 2019 Suzuki Jimny Is Impossible Not To Love

The latest Suzuki Jimny is a vehicle that doesn’t impress on tarmac but shines when the going gets tough.

Someone Wants To Make A Fortune Off A McLaren Elva Build Slot

The German used car dealer behind the ad will charge you $3,295,730 for the McLaren Elva build slot.

TeslaCam Catches Chevy Silverado Rear Ending Model 3 Inside Car Wash

The Tesla driver learned you should always watch your back, even in an automatic car wash.

The Porsche Taycan Is An EV You Might Actually Want To Drive

The Porsche Taycan range is topped out by the Turbo S variant, which offers up to 750 hp.