Buick Avenir is a Beautiful Concept for a Flagship Sedan [w/Video]

Buick surprised us on the eve of the 2015 Detroit Auto Show with a handsome new luxury sedan concept named Avenir, which is French for ‘future’.

The full-size sedan was created by a global team of Buick designers and sculptors who were said to be inspired by historic Buick concepts such as the Riviera.

“Avenir embodies Buick design, which centers on effortless beauty and presence without pretense,” commented Ed Welburn, vice president of General Motors Global Design. “It demonstrates the growing international reach of Buick and offers an exciting vision of where it can go.”

One of the most interesting features of the study is a new grille design that combines the traditional waterfall blades with wing-shaped elements, while also marking the return to three-color – red, silver and blue – Buick tri-shield insignia. The face could very easily work for Opel too, if you’re wondering.

“The new grille is a modern interpretation of a design introduced on the landmark 1954 Wildcat II concept, which shattered expectations of what a Buick was supposed to be,” said Michael Simcoe, vice president of design, GM International Operations. “On the Avenir, it represents a break from convention and progressiveness in technology.”

The Avenir stretches 204.5 inches (5,195 mm) in length and 76 inches (1,931 mm) in width, with power coming from a “next-generation” direct-injected V6 engine with Active Fuel Management (cylinder deactivation) and stop/start technology, connected to a nine-speed automatic transmission driving all-four wheels.

We’ll have more on the Buick concept on Monday from the Detroit Motor Show floors.

Photo Gallery


  • Carson

    Front and rear don’t look too bad but that side profile is awful IMO.

  • bad news, buick. that name is already taken. => http://www.goo-net.com/carphoto/10152005_200005.jpg

    • Six Thousand Times

      Good catch but Buick has a lot of great names in its back catalogue to use instead.

  • MG


  • Six_Tymes

    wow, this looks fantastic from every angle, shame its not a production car, if it was I would buy one for sure.

  • genius

    looks like a rear-drive platform. But Buick doesn’t have any rear-drive cars. They’re all FWD. So even if this looks good — it does, to me — it seems like nothing but a flight of fancy. Besides, Buick has a long history of attractive show cars that end up going nowhere. So, not moved.

    • mick

      You think Cadillac gets to keep the Omega platform to itself? GM is going to spread out the cost as best it can. This is a pretty realistic concept in my opinion.

      • genius

        I’m sure there are people at Buick who want to get an Omega car. But the actual vehicles that Buick is putting on the road are a) rebadged Opels, b) a Korean-made micro-ute, c) Lamba triplet refresh, d) and a Chinese minivan. … etc. I find it hard to picture GM execs who masterminded that strategy thinking that a $60k-$80k RWD flagship like this is the best investment, or that it would be a good fit in a showroom next to a $24k Encore.

        But maybe you’re right. I dunno.

        • Andrewthecarguy

          Perhaps as a corporate twin to the upcoming Cadillac flagship….cheaper that way

  • Pauly

    Looks like a sexed up Holden Commodore (no bad thing). Apparently the Australian GM team had alot to do with this concept behind the scenes. It may explain the slight similarities.

    • Paul

      Yes, in this case “global team” means designed and built by GM Holden in Australia. Ford is retaining, actually expanding, their design and engineering capability in Australia while GM is shutting theirs down. A real shame in my opinion, especially when you look at the quality of projects like this one, but also at the engineering and design talent that has come from Australia over the years.

      • Paul

        Paul (yet another one) endorses completely this commentary from my namesakes. I think its beautiful and manages to be both American and International all at once.

  • BlackPegasus

    Now that is one sexy beast. And just look at that azz!

  • mccarluvr123

    A very nice surprise! It’s a very nice looking car. And wasn’t there some talk of a Panamera-esque flagship? This looks like it could be a preview of that car.

    • Six Thousand Times

      Yes, those rumours have been floating about.

  • genius

    Rolls Royce or Bentley should steal this design.

  • Chechen95

    Wow just wow. Build it! Looks really American.

  • Six Thousand Times

    Fantastic in that we had no idea this was coming. Plus, I like it. It looks obviously inspired by 1950s Buicks but is super modern as well. If Buick really is planning to return to a rear-drive car, this concept would be a great place to start.

  • That Ross Chap

    Please make this just as it is. Now. Please GM. Make it now

  • john1168

    WOW! That sure is purty! Very nice. I think this year of auto shows is going to be VERY exciting! I love the profile of this. Looks like it could be RWD even though they say it’s AWD. We’ll see. This MAY be a true concept vehicle where it’ll feature future design elements that will be on all of Buicks line up without making a production version of this concept.

  • Kash

    I love the car, the only thing i’d change is bringing down the rear bumper so that it lines up with the front bumper and skirts until about the middle then curved up. But if GM did build this as is, maybe with some interior changes, and just threw caution to the wind, they’d shock the world.

  • AM

    Ok, Panamera is faster, but looks dated and ugly to this one. Build it,GM! And put the v8!!!

  • MJ Coffey

    What a great looking sedan!
    New Opel Admiral/Diplomat, anyone?

  • Marko

    Say what you wanna-be critics will, this is a great modern design that dares to have some originality without going all Lexus. If Buick starts putting designs like this into product BMW and Lexus should be very worried. Welcome back Buick.

  • MarketAndChurch

    The most contemporary design I’ve seen from Buick, ever, showing Buick is finally coming into the role it set out to be: to be taken seriously as a luxury automaker, and as such, pioneering trend-setting design like other luxury automakers. Looks stunning in motion. Hoping this gets produced as is and that the final version isn’t bloated. I hope even more that this design trickles into the next Enclave, Verano, and Regal.

  • Simon

    Wow Wow Wow. This is a beautiful car. I’m not sure what some of you guys are looking at, but this is something.

  • Bo Hanan

    Too much BMW DNA- which isn’t a bad thing, it’s just better on a BMW.

  • TChristopher

    Wow…That is one fabulous car. This Avenir, as well as the Elmiraj demonstrate that American car companies can produce beautiful designs if they try. Unfortunately, I doubt either of these cars will ever see the light of day, or if they do, they will be a watered down shadow of the concept vehicle. I wish GM would have the balls to build this Buick as is, except for the interior. I don’t know why, but most concept cars look great on the outside, but the interiors always look way too oversimplified, almost cartoonish, like the Jetsons or something. Anyway, if GM will build it, customers will come…by the droves!

  • rover10

    At last a US GM product that looks truly international. Now replace the badge for Cadillac and you will be right on target for the future ‘literally’.

  • europeon

    Reminds me of the Bugatti Galibier concept.

  • fabri99

    Very nice, but also very Opel-ish…

  • Interesting but not gonna happen… especially the back part of it.
    Too French for an American car.

  • Dan Facciolo

    Is it wrong to fall in love with a Buick?

  • truthsayer

    Front and side are promising, That trunk and the badge are so 1980’s. Too bad.

  • xm66

    Sweet!! If GM doesn’t produce this, it will be a monumental mistake. GM is rebranding Buick into youth oriented luxury and this shows it means it. Build it and we’ll buy it Mary Barra!!!

  • Robbo

    The side sculpting is getting really awkward, not just on this car. It looks so fat and ugly.
    The boattail is weird, again they could take the one straight from the 60’s Riviera and it would be twice as good.
    Front end is okay, ling the modern Ventiports and the tricolor Trishield.
    If Caddy or Buick made a LONG, LOW flagship, I’d be right there.
    Instead, they create stubby crap that is really awkward in its styling.

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