Dodge Launches New Customizable 2015 Viper GTC for $94,995

For 10 grand over the price of the 2015 Viper GT, Dodge will let you create a one-of-a-kind model through their new personalization program.

Offered on the GTC model, the new “1-of-1” customization program will be exclusively available for customer orders (not for dealer stock) from February, with Dodge claiming that, “no two customers can order the same configuration, including color in the same model year”.

Options include 8,000 hand-painted exterior colors, 24,000 hand-painted custom stripes, 10 alloy wheel options, 16 interior trims, 6 aero packages, and a host of standalone options, which of course, will add to the $94,995 starting price (MSRP) of the new Viper GTC.

Each car will get a personalized instrument panel badge with the buyer’s chosen name, while Dodge will send a complimentary 1:18 scale Viper speed form replica to buyers to confirm their color selection.

Other perks include a “concierge service” that allows customers to follow the building process from the time the order is placed in the system to the moment they pick up their car, plus a variety of delivery options.

“Because every Viper is hand crafted with such an extreme level of detail, we have the unique opportunity to make each one even more special by giving buyers the opportunity to customize each vehicle to their exact specifications. Now, Viper owners will be able to say their Viper is truly one of a kind,” commented Dodge CEO, Tim Kuniskis.

You can take a sneak peek at Dodge’s customizable options over at

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