Now, while in some European countries consumers pick cars based on engine displacement, in the US, it’s the differences in efficiency that matter most for mainstream buyers. Therefore, the BMW X4 28i may be deemed not sufficiently more frugal than the 35i, even with its lower acquisition price.

This is the view of CNET’s Brian Cooley after he had a go in the base US version of BMW’s new smaller coupe-SUV. It’s only marginally better on fuel and it costs $3,300 less.

It can still get up and go, though, and with 240 hp you’re really not short changed on power.

On the tech front, it’s usual BMW fare, and that these days is a good thing as the usability of the firm’s proprietary iDrive system has improved over previous generations.

See the full review after the virtual jump for the complete picture!

Videos