Lincoln Was 2014’s Fastest-Growing Luxury Brand in the US Thanks to Strong MKC Sales

It may sound surprising, but Lincoln was the fastest-growing luxury brand in the United States last year. Sales of Ford’s subsidiary rose 16 percent in 2014 due to strong demand for the MKC crossover, more than double the average increase for luxury makers.

However, in absolute terms, Lincoln ranked as the eighth largest luxury brand in the United States for the fifth consecutive year. The company’s growth engine is the MKC, for which sales rose 102 percent of Lincoln’s total sales increase for the year – 13,077 MKCs were sold while the Lincoln brand’s overall sales rose 12,780 vehicles.

The automaker expects growth to continue as it prepares to launch the larger redesigned MKX crossover this fall. However, Lincoln has a long way to go before returning to its former glory. For instance, the brand’s total 2014 sales were smaller than Lincoln Town Car sales in 1998.

Lincoln’s growth continued in January this year, when it sold 648 more vehicles than in January 2014 (+11 percent). The company sold 1,602 MKCs last month compared with none in January 2014.

Ford is determined to make Lincoln relevant again in the luxury car market, with the automaker recently announcing investments of more than $2.5 billion into Lincoln as it introduces the brand in China and targets triple global sales by 2020.

A lot of the brand’s growth depends on its SUVs, including the refreshed Navigator SUV. The MKC, MKX and Navigator accounted for 59 percent of U.S. Lincoln sales in the second half of 2014. In China, where only the MKC and MKZ are currently on sale, the MKC made up 70 percent of sales.

Story references: AutoNews


EU Members Agree To Cut Truck CO2 Emissions By 30 Per Cent Until 2030

The plan will be reviewed again in 2022, and an interim 15 percent reduction has been set for 2025.

Koenigsegg Wants To Build Thousands Of Vehicles A Year, Rival Ferrari

Koenigsegg has ambitious plans to sell supercars in large numbers and target industry leaders.

Skoda Vision IV Concept Interior Previewed Ahead Of Geneva Debut

The Vision IV show car is a coupe-SUV that uses VW Group’s MEB electric vehicle platform.

Sauber F1 Will Lend Its Expertise To Alfa Romeo’s Road Cars – Or Maybe Not

Sauber’s technical director and Alfa Romeo’s head of design expressed different opinions on the issue.

2019 Daytona 500 Featured Your Usual NASCAR 21-Car Pileup

Miraculously, no one was injured, but the stewards had to red flag the race for 25 minutes.

Aston Martin’s ‘Son Of Valkyrie’ Hypercar Will Do The Norse Gods Proud

The Aston Martin 003 hypercar is coming with a turbo V6 hybrid powertrain.

McLaren 600LT Spider Seems Awesome On Track, Can’t Wait For Full Reviews

Watch McLaren’s chief test driver, Kevin Brack, push the 600LT Spider to its limits.

Mercedes Sends Off SLC With New Final Edition. Is It The End Of An Era?

After a successful career, Mercedes is phasing out the SLC / SLK..

New Mercedes-Benz SL Grand Edition Favors Comfort Over Performance

The Mercedes-Benz SL Grand Edition models won’t be sold in the U.S..

Ford’s South American Shake Up Includes Plant Closure, End Of Commercial Truck Business

The closure of Ford’s São Bernardo plant will mean more than 2,700 people will lose their jobs.