BMW X4 USA Spot Is All About Narration

BMW USA is hoping that their new compact SUV, the X4 is going to catch on. Whether or not that’s going to happen, remains to be seen. What we’re worried about, is actually them editing this clip.

In case you’re wondering why we’d touch on the way in which the video is edited, well, it’s because it’s not the first time BMW have used these images. In fact, this entire footage was taken from a spot they shot last year.

Instead of going with something completely new, they decided to take not just the theme from that original video, but also the footage. And then of course they had to add the “Hollywood-style narration” during the editing process.

The message is the same as last year. Dare. Embrace the unknown, and so on. Basically don’t be afraid to get in your X4 and drive wherever the road may lead you. It’s engines are both powerful and economical enough, while it’s xDrive all-wheel drive system is clever enough to get you through the harshest of terrains. As long as you don’t overdo it obviously.

Don’t impose on the X4’s ground clearance, because it’s no Toyota Land Cruiser. If you’re looking to get stuck somewhere, you will if you’re not careful.

The BMW X4 is more of an unconventional product. If you understand what this car is and who it’s for, then you may just end up liking it or even buying it. However if you’re more or a practical person, finding something else, more conventional, in this segment, will be extremely easy.


Ford Mach E Concept Reportedly Coming Later This Year

The concept will preview an electric crossover that will be launched in 2020 and have at least 300 miles of range.

New Porsche 911 Carrera S Cabriolet Demonstrates Its Dazzling Pace

The new 911 Carrera S Cabriolet hit top speed on the Autobahn and posted an amazing 0-100km/h time.

2019 Volvo S60 T5 Might Be All-New, But It Fails To Impress

Consumer Reports paid $47k for their new S60, but Volvo’s sports sedan did not win them over.

Rare Yamaha OX99-11 Is The F1-Powered Supercar You (Probably) Didn’t Know Existed

Before the Mercedes-AMG One, there was the ultra-rare Yamaha OX99-11.

Does The Electric Taycan Feel Like A Real Porsche?

Customer deliveries of the Porsche Taycan will kick off next year.

2021 Chevrolet Bolt EUV Is A Bolt EV Wrapped As A Crossover

These are the first spy shots of the Chevrolet Bolt EV-based crossover that could be called Bolt EUV.

New Chevrolet TrailBlazer Mule Spied Again As Rumors Suggest Possible Return To USA

Chevrolet could be working on a new body-on-frame TrailBlazer and it come land stateside.

These Two Low-Mileage Honda NSX Type Rs Are A Japanese Dream

The low mileage on these Honda NSXs mean they are far from cheap.

Dashcam Shows Camaro Brake Checking Tesla Before Crash

The cameras of the Tesla sedan captured the dangerous driving of the Chevrolet Camaro.

Facelifted Opel Astra Sports Tourer Makes A Predictable First Appearance

The refreshed Opel Astra Sports Tourer compact wagon will get the same updates as the five-door hatchback .