Mercedes-Benz Says it Will Launch Premium Midsize Pickup Truck by 2020

Did you ever imagine there would come a day for Mercedes-Benz to put its three-pointed star on a pickup truck? For the sake of the argument, let’s leave the Mercedes G63 AMG 6×6 out of this, because that vehicle isn’t exactly a typical pickup truck.

Apparently, Mercedes-Benz Vans is serious about launching the world’s first premium midsize pickup truck before the end of the decade. Aimed at markets like Latin America, South Africa, Australia, and Europe, the Mercedes-Benz pickup is seen by Volker Mornhinweg, the head of Mercedes-Benz Vans, as “an ideal vehicle for the international expansion of our product range with a newly developed model.”

“The Mercedes-Benz pickup will contribute nicely to our global growth targets. We will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains, and value,” adds Dr. Dieter Zetsche, Chairman of the Board of Management Daimler AG and Head of Mercedes-Benz Cars Division.

Mercedes-Benz points out that the midsize pickup segment is currently undergoing a transformation worldwide, with more and more pickups being used for private purposes. Furthermore, commercial as well as private users are increasingly asking for vehicles that have car-like specifications.

This is where the Mercedes-Benz will come into play as the first midsize pickup truck from a premium carmaker. There’s no other information about the vehicle, except that it will offer a high level of utility as well as “the comfort, safety, and design of a Mercedes-Benz passenger car.” The official rendering released along with the information offers a clear idea about how the Mercedes-Benz pickup could look like.

The story seems pretty real to us, but considering April Fools’ Day is just around the corner, it’s difficult not to suspect Mercedes-Benz of trying to trick us.

Note: Official Mercedes-Benz Vans sketch pictured


Good Luck Getting Away From Florida Highway Patrol’s Dodge Challenger

FHP Jackonsville’s new Challenger R/T patrol car uses a 375 HP, 5.7-liter HEMI V8.

Dashcam Footage Reveals Who Really Is To Blame For This Crash

Two eye witnesses blamed the driver on the left, but the camera tells a totally different story.

The Porsche Cayenne Coupe Turbo Is Scaring Fast In A Straight Line

Watch the Cayenne Coupe Turbo accelerate through to a blistering 185 mph.

Hybrid And Plug-In Hybrid To Follow C8 Corvette Stingray

GM President confirmed that the new platform of the Corvette has been designed with electrification in mind.

One-Off Pagani Huayra Hermes Edition Is Both Fierce And Lavish

Apart from the finest leather from the French luxury house, this Huayra also features the desirable Tempesta package.

Would You Cough Up $50K To Get A 330 HP, Hoonigan-Style Fiesta ST?

This ST sports a WRC-like body kit, highly tuned engine and Hoonicorn livery, so it’s anything but subtle.

Alpine A110 Gains Premium Interior Courtesy Of Carlex Design

This A110 is rocking white leather on the seats, dashboard and center console, making the spartan cabin more pleasant .

The Peugeot 508 Is Good, But Is It Volkswagen Arteon Good?

The stylish French saloon was once again put to the test, revealing its ups and downs.

Forget The Cupra Ateca; From 2020, It’s The Formentor You’ll Want To Get

It may be a tad less powerful than its counterpart, but the Formentor should be better overall.

JLR Wants To Turn Plastic Waste Into Premium Materials

Jaguar Land Rover is experimenting with an innovative recycling process that could also benefit the environment .