Porsche is about to add a 7th model to its line-up, with the final decision to be taken by the board still pending.
“In the not too distant future, we will present a seventh model line. There are already promising plans, but no board decision yet”, Matthias Mueller, CEO of Porsche, said at Porsche’s annual press conference.
Porsche didn’t go into details though about what kind of model is under development. During the past months, several rumors have emerged talking about an mid-engined supercar, slotted between the 911 and the 918 to rival the likes of Ferrari and Mclaren, a smaller than the Panamera four-door or a shooting brake variant of the next Panamera. But the most intriguing one is about an all-electric model.
We can only speculate about this new model might be, but if you read carefully VW Group’s latest movements and follow the facts so far, it makes good sense if Porsche is indeed preparing an electric model. After the reveal of the electric R8 e-Tron and after the news that Audi is preparing an electric crossover (and not a sedan as they implied at first), an all-electric sedan from Porsche to take on Tesla’s Model S sounds nothing like a bad idea.
Porsche is enjoying one of the largest profit margins in the industry, even though it reduced from 18% to 15.8% last year, mostly due to the Macan and the cost of adding it in the line-up.
Porsche’s focus will remain in handling and powertrains, making clear that is not interested in offering the latest in in-car connectivity and automated driving. According to Mueller, Porsche’s clients “don’t want a smartphone on four wheels or the biggest touchscreen in the center console. At Porsche there’s no room for window dressing.”