All-New Nissan Lannia Unveiled in Shanghai [w/Videos]

Nissan has lifted the veils off the all-new Lannia sedan at the Shanghai Auto Show.

Previewed by the Friend-Me and Lannia studies from 2013 and 2014, respectively, the production-ready Nissan Lannia has been developed specifically for the Chinese market.

Nissan says the Lannia is the first product developed and designed for young Chinese generations, especially those in their 20s and 30s, who are seen as the nation’s trendsetters.

“Edging forward is not enough. The market in China is moving very fast, especially with the post-1980s generation. They do not want to stick with the status quo, so we are dedicated to finding the next great breakthrough. This is important for us,” said Titus Liu, Creative Design Manager at Nissan Design China.

The car was designed and developed by Nissan Design China, with backing from the Nissan Global Design Center. While it looks less glamorous than the preceding concept cars, the Lannia features Nissan’s latest design cues, such as the V-motion grille, kick-up C-pillar, floating roof and boomerang-shaped headlights.

With the Lannia, Nissan is trying to appeal to young Chinese customers not only with its design, but also with technologies. The sedan features a driver-centric cockpit with integrated infotainment technologies designed exclusively in China, including an advanced audio system with smart-phone connectivity and a 7-inch multimedia display screen. Furthermore, the Lannia offers many of Nissan’s advanced safety features.

“Younger drivers have grown up with modern technology, such as smartphones and tablets. For them, connecting and interacting with a car feels natural,” said John Zhang, Chief Product Specialist for the Lannia. The model will be available this autumn in China.

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