BMW Connected Drive Ad Angers Mental Health Activists

The video ad you see below promotes BMW’s inclusion of Siri into the car’s systems as an integral part of how you interact with it. However, the way they chose to promote it was deemed offensive by Linda Rosenberg, the CEO of the National Council for Behavioral Health.

You’ve already seen it; it portrays a woman dressed in a nightgown staring at an X3-driving middle-aged couple that have just reached what we assume is their overnight stay, at “Sprout Brook Inn.” The man exclaims that “she looks crazy” and this prompts them to ask the in-built Siri for information on the place – they learn about some “slayings” that went down at the spot and immediately ask Siri for directions to not the nearest, but the furthest five-star hotel.

I honestly didn’t really find this offensive to mentally ill people – its message could be interpreted not as being about crazy people who should be avoided, but rather one of not judging based on appearance; it’s a matter of personal perspective and being over-opinionated (or not)…

I mean, we don’t really know if said lady was ill or not, and the ad doesn’t try to answer that question – it tells you that technology can sort everything out so you don’t have to (speak to potentially crazy people).

Via CNBC

Video

Toyota Prius Runs Red Light And Causes Three-Car Crash

Distracted? In a hurry? No matter the reason, there’s simply no excuse to run a red light.

London Dealership Has Amazing Collection Of Epic Ferraris

Joe Macari in London includes cars like a LaFerrari, two Enzos, and a rare 599 SA Aperta.

Larte Design’s “Missuro” Is A 2020 Infiniti QX60 With An Attitude

Larte’s styling package for the QX60 gives the luxury SUV a more dynamic appearance.

Genesis G70 Customers Don’t Go For The Manual – And That’s OK

The Genesis G70 can be purchased with a manual transmission in turbo four-cylinder guise.

White BMW M850i Coupe Lives On A Wing And… Nothing Else, Really

The owner of this M850i xDrive Coupe opted for AC Schnitzer’s carbon ‘Racing’ rear wing.

This Russian Is Trying To Rebuild A Destroyed Lamborghini Gallardo

The rear aluminum frame of this Lamborghini Gallardo has suffered some serious damage.

Looking For Love? Add A Jeep To Your Online Dating Profile Photo

Zoosk says users with a Jeep in their profile photo get a 243% increase in messages.

US Postal Service Partners With TuSimple To Test Autonomous Semis

The Postal Service is looking into the feasibility of autonomous delivery vehicles as they could improve safety and cut costs.

2020 Land Rover Discovery Sport Facelift Debuts With New Styling And Mild-Hybrid Powertrain

The 2020 Discovery Sport features an all-new 48-volt mild-hybrid powertrain with 296 hp .

Porsche Celebrates The 50th Anniversary Of The 914 By Taking A Look Back At Its First Mid-Engine Sports Car

Long before there was the Supra and Z4 partnership, Porsche teamed with VW to create the 914.