GM Is ‘Working On’ A Flagship Buick Sedan

Now that the 2016 Cadillac CT6 has launched with the new Omega rear-drive platform, eyes are turning to a Buick concept that could benefit from that high-tech basis and become a flagship for the brand.

I wasn’t totally blown away by the Buick Avenir concept that was shown in January at the Detroit Auto Show, partly because it looks like General Motors could put it into production with some moderate tweaks. And that could very well happen, just not this second.

GM’s global product head Mark Reuss told AutoNews at the New York Auto Show a flagship Buick, even though it’s not really in the cards now.

“Not yet,” Reuss answered when asked at the auto show here this month whether an Omega-based Buick was in the cards. “We’re working on that.”

Well it’s not “no.” But it’s logical, given that Buick vastly outsells Cadillac in China (also Buick’s largest market by far) and that Buick hasn’t had a rear-drive flagship in China since the Holden-based Park Avenue went out of production in 2012. It hasn’t had a rear-drive flagship sedan in the U.S. since the 1996 Roadmaster, for that matter.

That said, I can think of some obvious issues with putting something rear-wheel drive that looks like the Avenir into production. The Avenir concept is four-tenths of an inch longer than the production CT6, and 2 inches longer. While Cadillac has all but confirmed a CT7 or CT8 to slot above its newly revealed flagship towards the end of the decade, the Buick basically sits on top of the CT6 in terms of size. That’s the first marketing problem.

Then there’s the issue of price, as well. Considering current guesses peg the Cadillac to start at around $60,000, a Buick Avenir would probably have to start around $50,000 – close to where the top LaCrosses get with options. Cadillac is already struggling to sell sedans at that price, so who knows who’d pay that much for a large Buick. Reuss did hint that a Buick based on Omega could lose some of the CT6’s advanced structural materials, adding weight but bringing costs down and keeping some of the platform exclusive to Cadillac.

So rear-wheel drive may not be coming back to Buick right away, but it isn’t ruled out. I can live with that for now.

Photo gallery

Jozef Kabaň Returns To VW Group As Head Of Volkswagen Brand Design

After moving to BMW two years ago, Kaban will return to the VW Group in July 2020.

Can A Modded Dodge Charger Hellcat Beat A McLaren 720S?

The Dodge Charger Hellcat in question has over 900 hp and gives the McLaren 720S a good fight.

New Ford Bronco Could Have A Removable Roof Just Like The Original

The Ford Bronco’s B- and C-pillars could split in two and slide into each other.

Supercharged Lamborghini Huracan Performante Is A Spoiler Away From Lift Off

This Lamborghini Huracan Performante can run through to 210 mph thanks to a supercharger.

Low-Mile Aston Martin Lagonda Is Here To Fill That Wedge-Shaped Hole In Your Life

If wedges is your thing, then this Aston Martin Lagonda wants a word with your pocket.

2020 Audi A3: Here’s A Pretty Accurate Look At The Sedan

Audi’s new A3 will be available as a four-door sedan, a five-door hatch and possibly a five-door coupe too.

This Woman From Colorado Collects McLaren Supercars

Kathy Cargill loves driving her McLaren Senna through the Colorado mountains.

BMW Does A 180 And Says Apple CarPlay Will Be Free On New Models

BMW has been charging owners $80 per year to use Apple CarPlay.

23-Footlong Armored Rolls-Royce Phantom Limo Is A Dictator’s Wet Dream

Hey Kim Jong Un, those Mercedes-Benz limos kinda look outdated next to this armored Rolls-Royce Phantom, don’t they?.

What Could Go Wrong? Mercedes-AMG Owner Does Burnout While Sitting On A Flatbed

The Mercedes-AMG C63 S’s 4.0-liter twin-turbo V8 proved a little too powerful.