Sony Looking To Penetrate Automotive Industry to Boost Profits

With tech giants like Apple and Google announcing interest in the (autonomous) automotive industry, it was only natural they were going to set a trend. Now, another gadget leviathan, Sony, is reportedly looking at snagging a piece of the car-making sector for itself.

It’s not actually going to make cars, as is the two other companies’ plan, but it wants to translate its gadget expertise into the creation of sensors and other peripherals.

According to Hiroshi Ataka, the manager of Japan component forecasts at IHS Automotive, “it’s a big trend. A lot of electronics companies are expecting growth from automotive. Their traditional products have become commodity products.”

The interest was confirmed to Automotive News by Sony’s CEO, Kazuo Hirai, who was quoted as saying “This growing automotive segment has enormous potential. We’re aiming to take a leading position.”

What we understand is that Sony will want to be more like Bosch or Denso, rather than Honda, so who knows, in the near future you may have a Sony sensor-equipped car; maybe they’ll also bring some innovation to the table too, because a company this gigantic surely has resources and manpower to do it. Infotainment and audio would also be a nice fit, though, weren’t they officially involved with Ford too? The optional audio you could specify 5 years ago was a Sony system and it may still be in effect.

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