After that whole “Cute Cottage” fiasco, BMW is at it again with a spot that’s, shall we say, extremely open to interpretation.
As you may have read, people were offended by BMW’s “Cute Cottage” X3 commercial. Naturally we don’t agree, and we’re happy to hear BMW didn’t pull the ad when confronted but this time, they may have gone a little bit too far.
Not in a “having insulted somebody” type of way, but more along the lines of..we’re not exactly sure how we’re supposed to take it.
Yes, we do understand the parallel between a car such as the 6 Series/6 Series Gran Coupe/M6 Gran Coupe and what you would call an ‘Entrepreneur’. However the ad’s description reads, “The BMW 6 Series” and the footage shows an M6 Gran Coupe.
Moving past that, showing footage of an M6 GC while listening to some corporate acceptance speech, making it sound like that’s who you’d need to become in order to afford such a car – isn’t what we’d call subtle. But if you’re not getting there by working your way to the top, how else are you going to afford it?
Either way, we’d like to see BMW bounce back from this one and come up with something a bit more fun on their next try.