Watch Benedict Cumberbatch Look Serious While He Drives An MG Crossover

In an effort to enhance its Britishness, MG recruited actor Benedict Cumberbatch to do this two-minute video for the MG GS crossover.

Best known for playing Sherlock Homes in Sherlock, among other roles that are sometimes villainous, Cumberbatch nails all the key British cues in the MG spot with his constantly furrowed brow. He’s in a red phone booth. He drives by Big Ben. And he jumps the two sections of Tower Bridge.

All while driving a left-hand-drive Chinese crossover and chasing a woman who fades in and out. It makes slightly more sense when you watch it.

The GS, as it’s expected to be called in the UK unlike the GTS in China, is important to restoring actual sales to the MG nameplate since its relaunch under Chinese ownership. The current MG3 and MG6 hatchbacks haven’t been that big of a hit in Britain, so that could explain why the company enlisted Sherlock to find some buyers.

Take a look at the ad and roll your eyes when necessary.

Video

Hyundai Is Bringing A Mysterious Global Debut To Los Angeles

The mystery model will be shown alongside a plug-in hybrid crossover concept and the facelifted Ioniq.

2020 Jetta VS7 Is A Seat Tarraco In Disguise For China

The 2020 Jetta VS7 comes exclusively with a 1.4-liter with a six-speed manual or auto.

Kia Teases What Looks To Be The Seltos For The U.S.

The Kia Seltos is available with a range of petrol and diesel engines depending on the market.

2020 Macan Turbo And Taycan 4S Headline Porsche’s LA Auto Show Lineup

The entry-level Porsche Taycan costs $103,800.

Guess Who’s Excited About The Ford Mustang Mach-E? Yep, That Would Be Elon Musk

Musk hopes the Ford Mustang Mach-E will push other automakers to go electric.

UAW Members Narrowly Approve Ford Contract That Includes Plant Closure

Ford’s contract with the UAW calls for a new product to be built at the Flat Rock Assembly Plant that makes the Mustang.

Ferrari GTC4 Grand Lusso Is The Four-Door Prancing Horse You Never Knew You Wanted

The Ferrari GTC4 Grand Lusso has a sleek design with sharp angles and would make for a practical super saloon.

BMW’s i4 Has More Power Than The M3 At 523 HP, Can Charge Up To 80% In 35 Minutes

The BMW i4 will have an 80 kWh battery which will enable the model to travel 373 miles on a single charge.

Hyundai Wants In On Super Bowl LIV, Will Run 60-Sec Spot

Hyundai’s new 60-second Super Bowl LIV commercial will run in the second quarter of the game.

California Government Is Done With Gas Cars, Will Mostly Buy Green Vehicles From Now On

California has fueled the feud between it and President Trump over vehicles’ emissions.