There’s two basic mentalities you can really have when starting a business: you can a) aim for high quality services at all cost, which may imply much more work and planning on your end and be less lucrative, or b) you half-ass it and focus more on marketing and promos.
If you open up a shop specializing in restoring, maintaining and upgrading BMWs (mostly from the 1980s), however, you can really only go down the first route. For it to work, you need passion to do it and to not only be driven by the prospect of profit, and that’s what this guy’s story sounds like…
He’s Chris Willlett, who’s apparently famous for this E30 M3 restorations and he was reportedly once told by a customer “you love my car more than I do;” now that’s cool. He operates a specialist shop out of Las Vegas.
Check out Chris’ story in the officially endorsed BMW video posted below!