BMW 8-Series Rendering Looks Ready To Tackle S-Class Coupe

When it comes to the Mercedes-BMW-Audi rivalry, they don’t always match each other segment by segment. For example, BMW has no answer for the Mercedes-Benz S-Class Coupe.

Well, here’s where this rendering comes in. You’re looking at the all-new 7 Series but with two fewer doors, a flatter roof and slightly redesigned headlights. It also sits a bit closer to the road, giving it more of a Coupe stance.

So what do you guys think? Would a 7 Series Coupe make sense? Even though this rendering is called the “8 Series Coupe”, there’s no reason to believe that BMW would use this moniker if they ever decided to remove the back doors from their flagship model.

But since Mercedes already has the S-Class Coupe, and the Audi Prologue Coupe concept could throw its name in the hat in the near future – where does that leave BMW?

As of right now, it would leave them on the outside looking in, and that’s not a great position to be in when it comes to these types of rivalries.

Could BMW have success with this type of car, a big coupe called the 7 Series Coupe/8 Series Coupe?

You know what? They probably could turn this car into a hit. They would probably find a way to make it look ultra-elegant and sporty and it would, of course, drive like a charm – for its size, that is…

Rendering courtesy of X-Tomi


  • pcurve

    considering 6 isn’t exactly flying out of the showroom…

    • bd

      The 6 Series (both body-styles) has sold over 4,800 YTD.

      That’s a good bit more than the A7 and CLS (granted, no 2-door) which are both below 3k, but the 6 Series is a good bit more expensive.

      BMW wouldn’t expect to sell many as big 2-door coupes have a real limited market (the SL only does around 380 a month).

      • NG212

        There are false equivalencies here. First, the 6-series has three body styles, not two. So if you want to compare the 6 coupe, cabriolet, and gran coupe sales, you’d have to calculate CLS sales, plus E-Class Coupe sales and E cabrio sales. Otherwise, it’s a meaningless comparison.

        The SL is also a bad analogy for a few reasons. First, a potential 8-series would not compete in the SL’s market of (two-seat) hardtop roadsters. It would compete against the S-Class Coupe, which has a bigger market. SL sales have been especially struggling for a few reasons: design is exceptionally unfortunate this generation, and people decided to wait for/buy the AMG GT or S Class Coupe instead.

  • Kash

    actually, since they killed the 3 series coupe in favor of the 4 series, it makes perfect sense they’d use the 8 series moniker. After all, it’s how they’re doing it now. the 2, 4, and 6’s are all the coupe versions of the 1, 3, and 5 respectively.

    • Andrewthecarguy

      Makes sense but the current 6 is too big.

      • Kash

        Sort of. That’s another thing, It’s at a size right between the midsize coupes and the flagship grand tourers like the S-class coupe and the Bentley Continental. I don’t really think BMW would ever have a need to revive the 8 because they own RR and they have the Wraith to compete with the S-class and Bentley Continental. The only place they might lose some sales is over the people who want a V8 over a V/W12 which Bentley and Mercedes both offer.

        • Andrewthecarguy

          I just don’t see the Mercedes S Class coupe in the same light as I do a product from RR and Bentley. The Merc will always be a Merc just like the Roller and Bentley will always attract more attention and be overall a better option for panache.

          • Kash

            But thats why Merc did it. I dunno. The S-coupe is pretty stunning. It’s styling is unrivalled if you want something that isn’t subtle like the Bentley and Wraith are. The wraith garners attention because of the badge. The Merc gets it because of it’s styling. Not to mention they’re all targeted to the same buyers. That’s why Merc is planning and readying a drop top version. The Merc might sell a little better than the other two if it sells more at all.

          • NG212

            Based on price and positioning, the S Coupe is a Bentley Continental GT (S63/S65), Aston Martin DB9 (S65), and Maserati Gran Turismo (S550/S63) rival.

            To use another example, Audi is not as prestigious as Ferrari, but its R8 V10 is certainly a 488 GTB alternative. So the other guy is wrong. The question is not whether manufacturers are constant and direct rivals. The question is whether the vehicles are.

            And the S Coupe is a Conti GT rival. And frankly, I find the S so much fresher, more advanced, and more beautiful than the Bentley. Not to mention the fact that it rides on a better platform. And while Benzes aren’t as exotic as Rolls-Royces or Bentleys, people out in the world don’t see the S-Class Coupe and scoff because it isn’t from Britain.

            I also feel like many forget that a lot of Mercedes clients who buy an S sedan or S coupe are not poor people living above their means. (Merc sold almost 100,000 S-Classes year-to-date, BTW.) Many (not all) who buy these vehicles could afford a Bentley Continental GT or Flying Spur if they wanted one. They could afford a Wraith or a Ghost. But they choose not to buy those cars, because they’re Mercedes loyalists.

            BMW and Audi don’t offer or sell as many six-figure cars as Mercedes does. And the reason why is not entirely conservatism and inhibition. It’s because they generally can’t make a business case for such vehicles. They can’t find enough customers who would buy them. But year after year, generation after generation, Mercedes markets coupes (S), roadsters (SL), sedans (S), limos (Maybach), SUVs (G), and supercars (SLR/SLS/GT) that are six-figure vehicles. The reason why they can do that is because amid CLA buyers and E-Class drivers, there’s a contingent of Mercedes buyers who have stuck with the company through the decades of expansion–people who are fabulously wealthy and ready to spend.

            I think the reason why some don’t take Merc seriously as a Rolls or Bentley alternative is because there’s so little competition for buyers. People who buy six-figure Mercs don’t really stray. They upgrade with each facelift and generation to the newest Merc. I don’t know if you’ve noticed this, but Rolls and Bentley have become extraordinarily popular with the new money set. I’m not knocking the companies. They build amazing cars. But when someone wins the lottery or gets a big sports contract, they go out and buy a Rolls or Bentley. It’s a message to the world that you have money. We view the brands as old money because of the low production numbers, classic styling and heritage. But you’ll find many more of the old money set in the back of an S-Class–because they want a state-of-the-art sedan, not a rolling status symbol.

      • James Denz

        Too big for what? The 8 Series’ main competitor is the Mercedes S-Class Coupe which is, guess what… big. The E Series Coupe is growing in it’s next iteration so the 6 Series better not be any smaller than it is.

        • Andrewthecarguy

          What 8 Series? The 6 Series and the only 8 Series ever are direct replacements. The current 6 should have been called an 8 Series in my opinion…it is significantly bigger than the previous generation.
          The current e Class coupe is tiny compared to the 6 and price-wise, it is more of a 4 Series competitor.

          • James Denz

            My 2013 E 550 Coupe’s MSRP was $72,223.00 and I paid almost $70,000.00 after negotiation in late 2012. That’s NOT exactly 4 Series territory. My Merc has more interior room than the 6-Series so it’s not tiny as you call it either.

  • Warren Shaw

    Not liking the carbon(?) roof. This is supposed to be a high end luxury coupe. It should have a moonroof. Otherwise, car is too dark and closed in on the inside. Just my opinion…

    • James Denz

      Agree, plus the B pillar detracts. Mercedes does not have one and the window contours are so much more dramatic especially with all the windows down.

  • Bo Hanan

    Does anyone else see a 6-series with a 7-series front end?
    The Grand Coupe 6-series should have been the 8-series realized with 4 doors.
    This 8 would kill the 6 because it would offer no difference between the two cars.
    What BMW should do is turn the 6 into a real (AMG) GT fighter and then create the 8.

    • Andrewthecarguy

      There are a few ways to skin that cat actually…BMW could also make a Z6 for the AMG GT fighter gig or make it an SL fighter while a reborn Z8 would do the job of the AMG GT fighter?

  • s

    The 6’s profile looks awful. Needs a new design without the b-pillar.

  • Andrewthecarguy

    I think the current 6 Series is a rival to the S Class. Not a popular position of thought but price wise, size wise and engine options wise, it is.
    They are within inches of each other in length, width, height and wheelbase.

    That said, the Grand Lusso Concept is the perfect answer to the S Class coupe. But it would require BMW to shrink down the current 6 Series in its next iteration…highly unlikely since a 6 Series AND an 8 Series has NEVER existed simultaneously.

    • Kash

      Engine wise the 6 falls short with no V12 and the S falls short with no i/V6 option

    • NG212

      Price wise: BMW 6-Series Coupe — $76,000 to $112,000
      Mercedes S-Class Coupe — $120,000 to $231,000

      Their MSRPs do not overlap. The most expensive 6 (M6) is a bit less than the cheapest S Coupe (S550). You have to be richer to afford an S Coupe.

      Engine options: The 6-Series Coupe offers a six-cylinder petrol, diesel, and its biggest engine is a V8. The S is petrol and large-engine only, starting with V8s and offering a V12. Essentially, the 6 offers a more exclusive version of the 5 sedan’s engine portfolio, while the S offers a more exclusive version of the S sedan’s engine portfolio. If BMW were positioning the 6 as a flagship coupe, they would have given it a V12.

      The S is about six inches longer than the 6. More important than their relative lengths is their size relationship to the sedans on which they are based. The 6 is 193 inches long–the same exact length as the 5-series sedan on which it is based. The S Coupe is 199 inches long–almost the same length of the SWB S Sedan on which it is based.

      The SWB BMW 7-series, for reference, is 200 inches long. So a flagship BMW coupe would presumably be the same length, match the S Coupe’s length, and feature a V12.

      But perhaps the clearest evidence that these two vehicles are in different classes is the knowledge that the next-generation E-Class Coupe is forthcoming, and it will directly target the 6-series. With a proper C-Class Coupe lower in the lineup, reports (Car Magazine) indicate the next-generation E-Class Coupe will finally be on the same platform as the E-Class Sedan (which is currently 193 inches–the same length as a 6 Coupe). It will also move upmarket to avoid overlapping with the C Coupe on price. And the next E Sedan will grow in size.

      So my point is, in two years’ time, there will be an E-Class Coupe that is just as big and probably about as expensive as the 6-series Coupe. And like the 6, it will offer the engine portfolio of the brand’s mid-size sedan. If that’s not a direct rival, I don’t know what is.

      All of that said, the same Car Magazine reports BMW is considering making the next 6 Coupe smaller and more of a 911 rival. Good luck to them. They’ll need it.

      • Andrewthecarguy

        Applause at the level of detail.
        I stand corrected.

        I think BMW has got some work to do indeed if they are to truly target the Porsche 911. Mercedes has done a good job with the AMG GT, though I doubt it will be a series production car. I expect it to be dead in a year or so.
        BMW is poised to pull it off with a Z6. I think the current 6 Series is too big…if the current size is maintained then the interior volume should reflect it, making a proper 4 seater coupe.

        • NG212

          Nice try, but like the SLS AMG, the GT is a series production vehicle. Tobias Moers, head of AMG, has already said that the GT will have a seven year lifespan–the same as any other Mercedes.

          Not only will the GT be alive in a year, but its lineup will be expanding. A roadster variant is virtually a lock. Mercedes-AMG recently unveiled a GT3 racing variant of the GT. Moers confirmed this racecar will spawn a production variant that will compete directly against the Porsche 911 GT3 — but it will not be named “Black Series” or “GT3” in production. Spy shots of this vehicle are already floating around the web (pictured below).

          Furthermore, Moers confirmed a GT Black Series will make production toward the end of the GT’s lifecycle. They’ve promised many variants.

          Mercedes-AMG wants to be taken seriously as a performance brand. Specials and limited editions won’t cut it if you want a sustainable presence in the premium sports car market.

          There’s even a report from Europe that AMG is considering a Panamera rival that would be designed and marketed as a four-door GT.

          We’ll see how BMW’s sports car collaboration with Toyota will turn out. It has the potential to be really special, but there are so many unanswered questions and a lack of evidence for definitive speculation. The i8 may not be the M1 revival I’ve pined for, but I saw a white one driving on Broadway here in Manhattan the other night, and it looks sensational. Especially on the move. Especially at night. Apparently, a lady was driving it. Very lucky lady.

          I hope the speculation about an i8S coming next year is spot-on. I want to see power and a proper bodykit. I want them to give us a fantasy.

  • Stephen Baxter

    Like the idea, but not really the render.
    But i’m not sure there is room in the fleet for another large coupe.
    The Six should lose it’s Bpillar in the next redesign. That I’m certain of 🙂

    • NG212

      There’s certainly room between the BMW and Rolls-Royce lineups where they could market the Gran Lusso Coupe or something like it if they wanted to. Whether they’d have enough clients to buy it to build a business case is a different question.

      Don’t hold your breath for a pillarless coupe in the next 6 family. There have been reports (Car Magazine) that BMW wants to turn the 6 into more of a serious sports car and 911 rival in the next generation. If so, they wouldn’t want to add more weight to make up for the loss of rigidity inherent in removing the b-pillar. If they get cold feet and give us more of the same (a heavy GT), they probably won’t invest the money necessary to make it pillarless *and* pass safety standards.

      But it’s possible. Just as it’s possible BMW will build a proper M1 supercar.

      • Stephen Baxter

        I’d love to see a trimmed down sporty 6, and that would open up room for a more lux’ed up GT. Good info 🙂

        • NG212

          We’ll watch what happens.

  • RunningLogan

    Ready to take on the s class coupe? Lol. No. Maybe the c class coupe. Looks almost exactly like a 4 series. Anyone remember the grand lusso concept? That’s more of an s class competitor. Never going to happen though.

    • Andrewthecarguy

      You know the upcoming C Coupe is going to look like a mini S Class coupe…

      But yes, Gran Lusso is the way forward.

  • smartacus

    8-Series was not a coupe, but a luscious svelte berlinetta

    Sorry XTOMI, this is the first time i DON’T like your rendering.

  • Emraan Suleyman

    I doubt if they will revive the 8….because it will affect the Wraith’s market

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