Danny Trejo Is Not Your Average Dodge Salesman

Actor Danny Trejo, known for the tough guys he portrays in movies, appears in three new Spanish language commercials for the Dodge Challenger, Dodge Charger and Dodge Dart.

Debuting this month on television and digital platforms, the US Hispanic advertising campaign is built on the message “Te Pondrá A Prueba” (It’ll Test You).

In the commercials, Danny Trejo plays the role of an intimidating, unorthodox Dodge car salesman that surprises his customers – in a good way, fortunately for them.

The campaign consists of three sports airing in both 30- and 60-second versions, the first of which has already been released on June 11. Called “El Trato” (“The Deal”), the first spot begins with a scene shot in a dimly lit room with flickering red and blue lights. In this setting, Trejo and another man sit at a table tensely discussing what appears to be a shady deal.

However, what they talk about is a completely harmless thing, as you will find out by watching the commercial posted below. Two additional spots will follow in coming weeks: “Quemacocos” (“Sunroof”) and “¿Qué hay en la cajuela?” (“What’s in the trunk?”). Judging from their titles (especially the second one), they should be quite entertaining.

PHOTO GALLERY

VIDEO

Chevy Dealers Snap Up All 2019 Colorado ZR2 Bisons – And They’re Flying Off Lots

Despite a nearly $50k price tag, this year’s production of the Colorado ZR2 Bison is already allocated to dealers.

Car Monitoring Tech Learns Your Passengers’ Age, Gender And A Whole Lot More

“My car is my castle” could soon become “My car is a 24-hour Big Brother AI”.

Buick Cascada Getting Axed, Will Be Missed By No One

GM finally admitted that Buick’s first convertible in 25 years won’t be sold beyond 2019.

Should You Spend £43,000 On Skoda’s 237 HP Kodiaq RS?

The Kodiaq RS is pretty good, but is it nearly $50k good? Watch this review to find out.

Land Rover Kills Plans For Discovery SVX Hardcore Off-Roader

JLR has already announced that it would reduce its model count, and the Disco SVX project was axed.

GM’s eBike Brand Named ARĪV, Launches In Europe With Two Models

The Meld and Merge eBikes offer ranges of up to 64 km (40 miles) on a single charge.

Je Design Bumps Cupra Ateca To 355 HP For The Price Of A Supermini

The pack for the Cupra Ateca includes an extra 59 HP, sporty exterior upgrades and new wheels.

France Will Invest $790 Million In Battery Industry To Reduce Reliance On China

President Emmanuel Macron is wary of trade wars and wants the French industry to become independent .

Mercedes To Expand Plug-In Hybrid Range To 10 Models By End Of This Year

Models like the A-Class, the GLC, the GLE, and more will get a PHEV powertrain option within 2019.

Vicious Texas Drainage Holes Still Claim SUVs, Trucks And Amazon Vans

These holes have been a hazard for quite some time, but local authorities haven’t gotten around to fixing them.