Hyundai Said To Consider Genesis-Based SUV

Hyundai wants to focus more on SUVs and is reportedly considering developing a larger crossover based on the Genesis luxury sedan.

The news was broken by Reuters, which cited four people familiar with the matter. However, one of the people said there is no certainty Hyundai will launch the new vehicle, due to concerns about the company’s lack of brand power in the premium SUV segment and fears that oil prices may go up again.

Still, if Hyundai gives the green light to the project, the large SUV is not likely to arrive earlier than two or three years from now.

“We are timid when it comes to bigger SUVs,” said an unnamed source familiar with Hyundai’s vehicle development. The automaker is said to consider an internal proposal made last year to develop Genesis-based SUVs, said a second source. The aim would be to use the appeal of the Genesis to help grow Hyundai’s overall brand image.

US sales of the Hyundai Genesis rose by more than a third between January and May to approximately 15,000 units, far exceeding Hyundai’s overall sales gains of just 2 percent.

At the end of July, Hyundai will stop making the Veracruz, its biggest SUV, according to the company’s South Korean labor union. However, the automaker said this doesn’t mean it’s giving up on a large SUV lineup.

“We are considering developing premium, large SUVs based on customers’ needs. We plan to respond to the fast-changing market centered around SUVs by beefing up our SUV line-up,” Hyundai told Reuters in an email.

Hyundai currently offers only two SUVs in the US: the compact Tucson and the mid-sized Santa Fe (pictured).

PHOTO GALLERY

  • Varitimos
  • Toronado_II

    Not the Borrego mistake…

    Hyundai – Genesis – need a luxury compact suv for the moment !

    • bd

      The Borrego was hardly luxury.

  • Taylor

    At this point I’d much rather here more info about a smaller Genesis sedan meant to compete with the likes of the 3-series. So many rumors and rumblings for years on this, hopefully sooner than later.

2020 Corvette C8 vs C7: Let’s See How They Compare

The all-new 2020 Corvette C8 is a mid-engine supercar with amazing performance characteristics.

2020 Mazda3 SkyActiv-X Does Live Up To (High) Expectations

A petrol-powered engine that works like a diesel but is much more refined quite an achievement in our books.

Alleged Drunk Driver Slams Head-On Into Police Car In Ohio

Any accident in which you’re to blame is to be avoided at all costs; this goes double for hitting a police cruiser.

McLaren 720S Battles It Out Against Lamborghini Aventador S

The Aventador S has more oomph and all-wheel drive, so it must be the winner, right. Right?.

Thought The 812 Superfast Had Slipped Under Mansory’s Radar? Think Again

The Italian supercar features a complete makeover, boasts more power and is named the (ahem) Stallone.

2020 BMW M135i Measured Against Old M140i In Series Of Tests

The all-new M135i is a very different car compared to its predecessor, but is it better?.

Land Rover Back Packer Concept Is A Lunar Rover For Earth

The study is meant to allow you to explore even the harshest of terrains, but you’d have to give up on creature comforts.

2020 Opel Insignia Retains GM Underpinnings, Freshens Up Its Styling

The facelifted Insignia was spied testing at the Nurburgring in Grand Sport and Sports Tourer body styles.

China’s Seres EV Startup Delays U.S. Launch Of SF5 SUV

According to a source, Seres has also laid off 90 of the 300 employees at its Silicon Valley office.

Renault Megane RS Trophy-R Proves Less Is More; Much More

As a road car, it might not be to everyone’s liking. Take it to a track, though, and its brilliance shines through.