Maserati sold 122 new cars in the UK last month, for a total of 645 units since the start of the year, marking a 50% increase compared to the same period last year.
Their success has also reached other shores (besides the UK and obviously Italy). Germany, France, Switzerland, Benelux (Belgium, Netherlands, Luxembourg) and Spain also played a big role.
In fact, sales in these markets amounted to an 11.5% increase compared to the first 5 months of 2014, with 2,600 registrations in total.
You should obviously not credit the GranTurismo or the GranCabrio for this, because it was all about the Ghibli and the Quattroporte – two models which come with diesel engines and a three-year warranty with unlimited mileage.
The Ghibli is a sporty executive saloon which can set you back £49,160 OTR in the UK if you go for the diesel version. It’s perfectly understandable why people would choose to buy this car over any direct alternative from BMW, Mercedes and so on.
As for the Quattroporte, Maserati’s flagship is nowhere near as popular as say a Porsche Panamera, but it’s still a very luxurious and capable saloon, which can be had for £69,235 OTR (diesel version) – a bit more than what you’d spend on the Panamera diesel.
And so it’s worth keeping an eye on the “Trident” for the rest of the year and see how far the two saloons can take Maserati in terms of sales. Also, when it arrives, the Levante SUV will definitely give them a substantial boost world-wide.