Alfa Romeo’s QV Badge Will Be Equivalent To BMW’s M

Alfa Romeo is raising the exclusivity level of its Quadrifoglio Verde (QV)

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by Andrei Nedelea

July 29, 2015 at 12:32

Alfa Romeo is raising the exclusivity level of its Quadrifoglio Verde (QV) performance sub brand as it wants it to be homologous to BMW’s Motorsport division. Thus, the badge will only be used on the Giulia and models larger than it in the range.

The news comes from FCA Australia CEO, Pat Dougherty, who, according to CarAdvice said: “The QV designation will soon be reserved for Giulia and above, meaning it will come off the Giulietta and models at that end of the Alfa family.”

Alfa will also reportedly apply knowledge learned from the Dodge SRT program, meaning it won’t be a separate brand, but really basically like Alfa’s AMG or BMW M.

“QV won’t become a standalone brand, it will be synonymous with the likes of BMW M, AMG, that sort of thing,” said Dougherty.

We don’t really know what this means for Alfa’s future front-drive hatches and their respective performance versions. The Giulietta QV is an enticing and unique hot hatch and there was also a QV version of the MiTo too.

Correction: This article originally quoted FCA Australia CEO, Pat Dougherty, as saying the MiTo and Giulietta “were deemed unworthy of the special badge” when in fact, those were CarAdvice’s words, not Dougherty’s .