After a 54-year absence, German manufacturer Borgward teased its first modern product.
The German car manufacturer initially announced its return at the Geneva International Motor Show, in March, by showing-off a 1.5-litre four-cylinder Isabella Coupe. Now, the reborn firm is getting ready to present a SUV-type vehicle at the upcoming Frankfurt Auto Show.
The once blooming manufacturer developed the car under Christian’s Borgward leadership (Carl Borgward’s grandson), together with Chinese Industrial giant Foton. Furthermore, Einar Hareide – Saab’s former design director – was appointed head of design in the new company.
Even though the car will be presented in Germany, it’s believed that Borgward will initially appeal to the Chinese market and the production of the SUV will start in 2016.
From 1919 to 1961, Borgward was one of Germany’s largest and most successful car manufacturers of its time. Moreover, Borgward created a various line-up of vehicles, including buses, firetrucks, electric cars and even helicopters.
“I feel privileged and challenged at the same time. My job is to unite the historic beauty and the once state of the art technology to a modern, high tech, sustainable and even more advanced car”, Einar Hareide stated.