French premium brand DS took its Divine concept for a drive in London’s Hyde Park after the concept’s UK public debut earlier at Goodwood’s Festival of Speed.

Showcasing the design language of future DS models, the Divine concept provides a glimpse of the company’s plans as DS Automobiles is going to launch six new models by 2020. The diamond pattern is repeated throughout the concept, from the front grille to the roof design and from the cabin to the rear lights, with the company saying that it represents their ‘spirit of avant-garde’ philosophy that distinguishes its models from the competition.

The Divine DS concept debuted at the 2014 Paris Motor Show and is not previewing a specific production model, showcasing instead the independent design path DS is going to follow. The concept was accompanied by its creator, Damien Fressard who provided an insight into the inspiration behind the shape in the short video linked below.

The four-door 4.2m long concept is being powered by a 1.6-litre turbocharged petrol engine which produces 267hp and returns 145g/km of CO2 emissions. The high-tech cabin has a 2+2 layout with leather upholstery which features a unique version of the DS’ “watch-strap” seat design.

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