KIA UK Surprised By Surging Demand For Top Spec Sorento SUV

Just as KIA hits the 10 million SUVs sold globally mark, UK customers are turning to the all-new Sorento in order to satisfy their lifestyle as well as their practical needs.

The all-new KIA Sorento was launched in the UK on April 1st, and since then a total of 1,280 units made their way into the hands of their new owners. Based on consumer intelligence and past sales data, KIA’s initial forecast was to sell less than 1,000 units.

Perhaps an even bigger surprise is the fact that people are actually buying the £41,500 KX-4 top spec version (40% of Sorento sales), though it’s important to keep in mind that we’re talking about a fairly good looking and very practical SUV, which shouldn’t be overlooked by any customer looking for a way into this segment.

“The recent success of the all-new Sorento has seen dealer demand surpass our expectations, which is a nice problem to have but it means waiting times for KX-4 Sorento customers is longer than originally expected,” said KIA Motors UK President & CEO Paul Philpott.

Globally, KIA has sold more than 490,000 SUVs in 2015 alone, accounting for 39% of total sales. We shouldn’t be at all surprised though.

The all-new Sorento as well as the Sportage, are two very attractive models that also happen to appeal to young buyers – mostly thanks to an evolution in design philosophy.

This “trend” shouldn’t change anytime soon.


  • bd

    Not surprising -the SX and SX-L trims for the Sorento and Optima have done well for Kia here in the States.

    • alex

      I was about to echo a similar sentiment. Per usual Kia form, this Sorento is beautiful. Not just beautiful, but it also carries a powerful yet elegant stature when you see it in person, so it’s no wonder people are flocking to it.

  • pcurve

    I don’t think most Koreans would spend $65,000 on a Sorento. Bless those Brits.

    • Galaxium

      Hyundai/KIA sell luxury cars really well in Korea. Hyundai Equus has really similar pricing to a Benz S-Class in Korea. Same for the KIA K9/Quoris.

      Back when the new Genesis came out, BMW Korea said its sales got cut by more than 15% because of the car.

      I notice that the brand name of a car seems to be especially important in the US.

      • pcurve

        I agree many Koreans do spend $50-$70,000 on nice Hyundais like the new Genesis and huge barge like the Equuus.

        But even the most expensive Sorento in Korea clocks in below $35,000… I doubt they’ll spend $65,000.

        Also, Equus costs only half as much as S-Class in Korea. (6900 – 11500) vs ( 12820 – 26700). Price wise, Equus is roughly comparable to E-class. in Korea.

        • bd

          Have to be careful in comparing wheelbases and engines.

          Think only the LWB S Class is available in Korea.

          In direct head-to-head comparisons, the Genesis is less expensive than the 5 Series but the margin is a lot smaller than for the US (and the 1st gen model had special editions like the Prada Genesis which pushed the price past the 5 Series).

          Don’t know about the Sorento, but heard the top trim of the Sedona minivan has been quite popular in Korea.

  • fabri99

    I’m surprised too.

  • Texas Style

    Kia Sorentos sell really well in the US also.

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