Lamborghini Freezes Asterion Plans In Favor Of Urus Super-SUV

Bad news for the Asterion fans, as it seems that Lamborghini has put the project on hold in order to focus on the development of its upcoming Urus SUV.

The 2+2 seater concept was unveiled at the 2014 Paris Motor Show and it was the brand’s first hybrid model, pairing the 610PS (602hp) 5.2lt V10 engine with not one but three electric motors producing a combined 300PS (296hp) with the kind help of a seven-speed dual-clutch transmission.

The plug-in hybrid, all-wheel drive concept boasted a total output of 910PS (898hp), which allowed it to sprint from zero to 62mph (100km/h) in 3 seconds dead and onto a top speed of 199mph (320km/h), while it offered an all-electric range of up to 31 miles (50km) according to Lamborghini.

After the official announcement of the company’s plans to develop the Urus SUV concept for a full production model, Lamborghini’s boss Stephan Winkelmann confirmed to Autocar that a production Asterion is for now out of the question.

“It was built to show what we would do if the regulations forced us to have 30 miles of electric range as well as high-speed performance. Because of the weight of the batteries, we also took the opportunity to make the car bigger and roomier. We wanted to see customer reactions”, Winkelmann said.

“They told us that they were open to innovation, including hybrid technology, but only if it came with the benefit of added performance. A Lamborghini super-sports car is driven maybe 3000 miles a year, not every day, so the electrification has to offer an added intensity to justify its inclusion.”

Sorry guys, no Asterion for you then, with Lamborghini focusing on the upcoming Urus SUV which will be based on the same platform with the Audi Q7, the also-upcoming Bentley Bentayga and the next Porsche Cayenne.

Those of you who wanted a hybrid Lamborghini, you might have to wait for the SUV as it is almost certain that the Urus will have a plug-in hybrid version, albeit one that’s ridiculously fast.

PHOTO GALLERY

  • NG212

    Considering Winkelmann was suggesting the Asterion would not reach production right after it debuted, this comes as no surprise.

  • Alexandre DEUX

    well Money, Money, Money in a rich man world

    • Andrewthecarguy

      In case Ferrari decides to get a wild hair and build a version of the Maserati SUV that is coming next year…Lambo ill be ready I guess…

  • DMJ

    They will make loads of money. And they will regret this decision in a few decades, as brand image will suffer in the long term. My kids will not see Lamborghini as I did. Ferrari, by the other side, will be even more appreciated as it will be the only true sports car brand without any SUV’s or Sedans, or diesels, etc…

    • Andrewthecarguy

      You do realize it won’t be there first SUV right? Brand image cannot suffer, especially not compared to Ferrari who has suffered much more in times past considering brand image. (Google Ferrari Mondial)

      • DMJ

        I do realize that it´s not the first SUV, and I also realize that Lambo still produces farm tractors (very good ones, actually). But how many people know the LM002? And how many were produced? Only 328, and I never saw one. The problem is that nowadays a SUV sells a lot more units than a sports car from the same brand and price range (see Cayenne vs 911), giving them a lot of visibility, that in the long term may cause an impression of poor authenticity of a top range car maker. Regarding Ferrari Mondial, it was a crappy ugly Ferrari, but it was still a traditional Ferrari 2 door, 2+2 seats, central rear engine. And thats the big difference, in my opinion.

  • mb4design

    Well that settles it: no Lambo for me.

  • Kingsley Mpofu

    Lamborghini is losing its soul. Not in Ferrai, Porcshe or Mclaren’s level.

    • Astonman

      Not really. They were the first to build a super SUV. They are building on their heritage. Which is damn smart because they have something Ferrari can’t do because a lot of people will scream what you’re saying about Lamborghini but about Ferrari and they would be right. This SUV will sell like hotcakes and Ferrari will be standing outside looking in pissed. And that’s not a hate against Ferrari – I like them – both companies for that matter.

      • Miknik

        The LM002 was a beast of a machine, crazy in many ways, so fitting Lamborghini’s lineup back then, which was mostly the crazy Countach (and a few Jalpas). It was never made to make money (it was the leftover of a lost military contract), the new however wil be a cash cow “yet another CUV” Audi variation. Way less interesting than the LM002…

        • Astonman

          I would say different but not less interesting. I really like that design. I like autos and the myriad of segments that encompasses automobiles. I like great designs and this Urus has it. On the marketing side, I like how they took a niche they had and are going to work it to their advantage. Great strategic move. Ferrari and McClaren can’t because some fans will freak but I guarantee that with Urus’ success, Marchionne will find a way to justify Ferrari to have an SUV. So all of you guys better be prepared. Now if they started doing tractors again….

  • Andrewthecarguy

    Good move. Estoque plus Urus would be an even better move. My guess is that slow Rapide sales has made Lambo gun shy. But the Estoque is quite possibly the most beautiful 4 door I’ve ever seen online.

  • fabri99

    I was ok when I read “freezes Asterion”…then it came “in favour of a Urus” -.-“

  • Six Thousand Times

    Woot! More SUVs and fewer sports cars!

  • MultiKdizzle

    The Urus is better looking than the Asterion anyways.

  • That Ross Chap

    God damn it. That Asterion was so damn gorgeous – such a pity they won’t build it

  • Miknik

    It is always sad when a sports car dies for a CUV/SUV. Especially given it will probably be the 700th variation of the VW Tuareg chasis….