Dropping a concrete barrier onto what looks like a pristine and very complete 1978-1981 Porsche 911 SC definitely seem like a good way to attract attention, regardless of your cause.
Marcus Wainright and David Neville decided it would be a good way to promote their fashion label Rag & Bone
s, which it did very well because as this seems to be quite a popular story regardless of each media outlet’s chosen niche.
They had the Porsche crushed for the under a minute long campaign film you see below, for their Fall 2015 collection – maybe that’s why they had something fall onto the old 911.
Apparently, even though the car looks nice and complete, the people behind the shoot say it was actually just a shell; they probably did remove the engine and all the bits that could have caught fire, but a bare shell it was not.
Scroll down and check the video out after the virtual jump and do also check out their slightly older short film called “The Driver.”