Honda S660 Roadster Sold Out In Japan This Year

Honda has a pleasant problem with the S660 mini roadster in Japan; it can’t keep up with demand.

The automaker has sold out all 8,600 units slated for production this year and is fully booked through June. That’s obviously good news, but an interesting fact is that four in five buyers of the Honda S660 are over 40.

That’s a much older demographic than Honda expected, with many customers buying the S660 as a second car. For comparison, only one in five buyers of the Honda S2000 were over 40 years of age. It may not be a good sign for Honda that older people prefer the S660 roadster, a vehicle it hoped would lure young customers.

However, all automakers have this problem in Japan, as young people usually lack the necessary income to buy new cars and prefer to use the country’s efficient public transportation system. A strong indicator that young Japanese are losing interest in cars is the fact that the number of driver license holders under the age of 40 has fallen 46 percent over the last 13 years.

Honda says it expected the S660 roadster to appeal to older customers, but believes the proportion of young buyers will rise gradually. The automaker plans to restart taking orders from October.

Story references: Bloomberg


Tesla Sits Helplessly As Cameras Record Rear-End Collision

This incident took place in Mesa, Arizona and the Tesla was rendered a total loss due to the damage sustained by the impact.

Low-Mileage BMW E39 M5 Is Certainly Desirable – But $150K Desirable?

The Imola Red M5 for sale in Cincinnati has just 9225 miles on the clock and looks great, but maybe, just maybe, is a bit overpriced…

Mercedes-Benz E-Class, AMG E63 S Estates Recalled As Rear Spoiler Could Fly Away

According to the NHTSA, the driver (and any occupants) will just hear a rattling noise before the part detaches from its mount.

Aussie Mother Sent To Prison For Leading Police On 140 MPH Chase With Mercedes-AMG E 63 S

The judge ruled that the 28-year-old showed no remorse but boasted and showed off on social media instead.

Are You The 2020 BMW M3?

The car sports a four-tailpipe exhaust system and a controversial body-colored diffuser.

Ford Needed The Explorer To Be A Hit, What They Got Was A Nightmare

The Explorer is suffering from chassis, transmission and suspension issues – just to name a few.

Subaru Outback Owns US Wagon Market With Astounding 85.7 Percent Share

Wagons make up only 1.4 percent of U.S. car sales, and the Subaru Outback alone accounts for 1.2 percent – need we say more?.

Roush Performance To Launch Its Most Powerful Mustang Ever At SEMA

The new Roush-tuned Ford Mustang will be capped to just 60 examples in the U.S. and will have more than 710 HP.

Hyundai Teases HDC-6 Neptune Fuel Cell Semi Concept

The concept features an art deco design and a fuel cell powertrain.

VW Golf Countdown: 2003-2008 Mk5 Climbed Up The Premium Ladder

The Golf Mk5 had high-end features including bi-xenon headlights, rain sensing wipers and a panoramic sunroof.