Those Italians are milking it for all it’s worth, aren’t they? We’re talking about the new Giulia, of course; sure, it ain’t a novel sight, but it still managed to draw the crowds at Alfa’s IAA stand.

The truth is, we were waiting something more from Alfa. Like, say, more humble versions, not just the Quadrifoglio Verde that’s the only one they have let out of the cage so far.

What we got was its price. The QV starts at €79,000 for the base model and balloons to €95,000 for the one with the carbon-ceramic brakes and carbon sports seats, with the range-topper being the one that’s currently available for order.

Oh, we learned one other thing too: its Nürburgring lap time. It is surprisingly fast, more so than earlier reports suggested, clocking a time of 7:39 flat. This puts it in the top spot in the saloon class but, more crucially for the brand, makes it 13 seconds faster than the BMW M4.

Ring laps are one thing. Whether it will come out trumps when it, inevitably, comes head to head with its deadly rival, remains to be seen.

For now, there is an image gallery and a couple of videos from the Frankfurt show floor to browse through. The second is in Italian but, for those of you not familiar with the language, it’s interesting and long enough to keep you hooked.

Photo Gallery

Video