All-New KIA Optima Looks Ready For European Challenge

KIA’s Euro-spec Optima is coming to Europe at a time when the non-premium mid-size segment is transitioning from old generation models to new ones.

Come to think of it, there aren’t a lot of models in this class that could be considered outdated, by design. Certainly, there’s the Citroen C5, but other than that, everything is either brand new, still somewhat new or recently facelifted, not more than 1-2 years ago.

KIA made sure that come Frankfurt, their Optima would look its best for the European crowd, and so they also sent a sporty GT version to make sure that both the media and future/potential customers took notice. But don’t worry, regardless of how good or not so good you may think the all-new Optima looks, it will probably have a hard time battling the likes of the VW Passat and Ford Mondeo – both models still reasonably new.

Of course, if you’re thinking about buying into the segment, you have to consider other newcomers such as the Skoda Superb and Renault Talisman, and getting past them in terms of sales will be extremely difficult, especially with the Superb.

Oh and the Insignia, as old as it may be, is still selling like hot cakes. It’s just really hard to break through in this segment, especially if you’re not ready – as KIA weren’t with the previous generation Optima, which failed in Europe.

The new Optima does have a few tricks up its sleeve that should help it be more successful, such as the 2.0 liter 245 PS turbocharged petrol unit. We’ll just have to wait and see if people will be swayed by this or if they’ll simply stick to what they know.

Which Euro mid-size saloon would you buy right now/next year?


Koenigsegg CCXR Trevita Roars With Bespoke Titanium Exhaust

Out of the three ever made, this CCXR Trevita is the only one in the States and used to be owned by Floyd Mayweather.

How About An As-Good-As-New 2002 Mercedes G-Class For $80k?

This G-Wagen has got a 63 AMG look, just 31 miles on the odo and, despite being in the UK, is left-hand drive.

Aston Martin Vantage Has Few Letdowns, Looks Drop-Dead Gorgeous

The engaging driving experience is 10 times better in a car that looks as good as the Vantage.

At 4,225 Pounds, The 2020 Shelby Mustang GT500 Is One Heavy Brute

Good thing Ford fitted six-piston brakes up front and four-piston ones at the rear to help the 760 HP ‘Stang stop as it should.

And Then There Were Three: BMW’s Finest Vie For The Crown Of Best M Car Ever

Picking a winner between the E30 M3, E46 M3 CSL and M2 Competition is certainly not an easy task.

2020 Subaru Outback Promises A Lot, But Does It Deliver?

Featuring a host of upgrades and lots of new tech while retaining its off-road capabilities, it does make a compelling case for itself.

McLaren 600LT Sets A Storming 7:08.8 Lap Around The Nurburgring

The 600LT is only a couple of seconds slower than the time posted by Sport Auto with a Porsche 911 GT3 RS .

Would A 300 PS VW T-Roc R Cabriolet Tickle Your Fancy?

The T-Roc R would be the first high-performance convertible crossover – a niche within a niche, if we ever saw one.

2020 BMW M760Li Is A Powerful Luxo-Barge, So Let’s See What She’ll Do, Shall We?

Large, V12-powered sedans are a dying breed, so why not enjoy them while we still can.

Mercedes-AMG GT R Leaves Subtlety Aside For A Wide Body Upgrade

Fostla added a Prior Design wide body kit, whereas Ferrada the 10-spoke, matte black 20-inch wheels.